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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230
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Building Buy-In for an Online Community at Your Association

Higher Logic

It’s easy to say, harder to do – but we’ll walk you through what you need to get there, including aligning with your association’s overall priorities and overcoming common objectives. How to Align with Your Board and Executive Team's Priorities. The goal: Every year, bringing in new members is likely to be on your association’s list.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

Crafting a statement with a more ambitious destination but fewer directions about how to get there will give your organization room to develop in unexpected ways. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Values create community.

Revenue 88
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Is Your Association Providing a Quality Digital Experience?

Protech

Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Whether it’s a 30-year member or a first-time visitor to your website, the experience they have navigating we b pages impacts your association’s brand. .

Content 86
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From Ordinary to Extraordinary: Crafting Membership Offers They Can’t Refuse

Association Freak

Our research has confirmed that an organization’s membership value proposition is the key driver for membership renewal. So, how can you ensure that you reinforce this value through marketing that truly makes membership impossible to resist?

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What associations can learn from Disney’s simple core purpose

Association Success

In reality, an effective core purpose runs deeper, underlying everything your association does. MORE: How to make your core purpose come alive — and inspire members and employees. These tips will help you nurture a purpose-driven culture within your association. Value inspiration over explanation.

Examples 151
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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. How to Boost The Power of Your Brand. Make Your Membership Marketing Materials Rock. 4 Essentials for Transition Preparedness: —Knowing how to sell yourself. Defining Your Association Value.