WBT Systems
MAY 9, 2017
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.
Principled Innovation
APRIL 2, 2013
This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. You can read Part I here.
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Higher Logic
MAY 13, 2020
With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member. Non-Dues Revenue.
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Associations Now
MARCH 28, 2013
Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist. Are you ready to get started?
.orgSource
FEBRUARY 21, 2023
Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Since that decision, Netflix’s revenue has tripled. Values How we interact with each other has a direct impact on revenue and growth. Values round out why and when, with how.
Protech
MAY 4, 2020
Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Whether it’s a 30-year member or a first-time visitor to your website, the experience they have navigating we b pages impacts your association’s brand. .
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