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Overcoming the association value gap: part I

Principled Innovation

In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.

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Associations Please Help Fix Time-Poverty

Smooth The Path

Or what about an association service that helps members connect with just the right member. Perhaps what your strategy, marketing, and innovation needs is a focus on how the association can save members’ time. Top posts from January: What are associations really selling?

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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Dynamic Benchmarking was recommended to me because of their innovative platform.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. Open Windows In July 2020,orgSource surveyed approximately 300 association executives. Values create community. The response surprised me.

Revenue 88
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Common Trap for Association Professionals

Smooth The Path

.” “Every year my membership is becoming less of value,” thinks a member. “Our long-time members are becoming more and more an at-risk segment but, networking and professional development ranks highest on our satisfaction survey and we are delivering those two things. They should be happy.”

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

This was the nagging question one association VP had. In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. It was time to revisit the strategic plan. What is next.

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Association Brain Food: 2.24.23

Reid All About it

State of the association industry. Learn how to reimagine your community’s experience through passionate people and their different personas, technology that enables your association, and processes that embrace innovation. Our topic this month is association finance innovation. No plan, no progress. 1 CAE credit.