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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Trust isn’t a challenge that is currently top of mind for association leaders. The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. The World Café is a strategy designed to deeply explore a series of topical questions.

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits.

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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. You can read Part I here.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Member Engagement and Retention. Growing Non-Dues Revenue.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

If you are interested in exploring organizational trust on a deeper level, join us on March 2 for the.orgCommunity Leadership ColLAB at the OLC Education and Conference Center in Rosemont, IL. We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry.

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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. 5 strategies that only cost me time, effort and persistence. — Defining Your Association Value.

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Lunchtime Links: Let Your Employees Define the Values

Associations Now

How to use employee input to develop more effective values statements. Also: why you should constantly rethink strategies to keep up with the transient economy. Most associations have values statements. Keep pace: If you feel like your association is lagging behind, it might be time to re-strategize.

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