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Association Brain Food Weekly: 11.29.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. Embrace Digital Marketing (or Get Left Behind). 1 CMP credit.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

Revenue 53
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Association Brain Food Weekly: 4.1.22

Reid All About it

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 195
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Association Brain Food Weekly: 3.1.19

Reid All About it

Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue. When you see the kind of retention and revenue his association gets, you know he’s doing something (many things) right. It doesn’t have to be difficult.

LMS 174
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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. 1 CAE credit.

Arlington 266
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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Attend as many or as few sessions as you wish—sessions described below. More info/register.

Strategy 272
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eLearning Pricing Models: 5 Ways to Price Your Courses

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Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Marketing the new course? Pricing them too high may deter members from investing. Developers.

Price 172