Reid All About it

JUNE 9, 2023

I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Check it out. Adult learners.

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Revenue Content Chicago Leadership 205

Reid All About it

JUNE 23, 2023

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. AI usage policy.

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Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Location: Chicago IL.

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Chicago Baltimore Education Content 243

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JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent. 1 CAE credit.

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Reid All About it

JUNE 30, 2017

Prepare your association for the inevitable ransomware attack , say the guys at DelCor Technology Solutions, and, of course, they tell you how. LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. CDT – Chapter Roundtable in Chicago.

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Chicago DC Washington LMS 153

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DECEMBER 22, 2017

Life gets better when you have a new AMS, but heed this advice from Aptify before you plunge in: every new AMS (or any technology) project needs a change management team. More advice, this time from DelCor Technology Solutions on what your association needs to know before jumping on the Office 365 bandwagon. Location: Chicago IL.

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Reid All About it

AUGUST 4, 2017

After the AMS Fest in Chicago, I gathered my thoughts about the future of the AMS in a guest post for ReviewMyAMS. Right now it’s helping SaaS marketers determine who their next best customer might be, but its founder imagines all kinds of potential uses. – ASAE Technology Section Virtual Roundtable: Business of IT.

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Chicago Massachusetts LMS Guidelines 150

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. 4 million US jobs are expected to be disrupted by technology and other factors between now and 2026. Make Your Marketing Technology Resolutions for 2018. Keep learning! CB Insights ). World Economic Forum ).

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DC Washington millennials Chicago 225

Reid All About it

JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Make sure you have the technology to defend and enhance your membership turf. The Next Marketing Department. Host: ASAE Marketing Council. Tue 7/18 at 12 p.m. –

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Chicago Minnesota DC Process 166

Reid All About it

NOVEMBER 26, 2021

HTML: Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting.

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JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Event technologists could be directing event technology strategy, making purchasing decisions, collecting and interpreting analytics, live wiring experiential touch-points and inventing experiences too.

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Chicago DC Content Washington 170

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space.

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Reid All About it

APRIL 21, 2017

I expect we’ll hear more announcements in the near future about the acquisition of other association technology firms. Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department.

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Reid All About it

SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

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Reid All About it

SEPTEMBER 8, 2017

Another must read: McKinley Advisors provides a detailed checklist of sorts to see if your association has adapted to the new marketing reality. And finally, an optimistic opinion from an economic historian: “A long-wave theory of technological and economic change suggests the financial malaise that began in 2007 may be about to end.”

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DC Chicago Washington Project 153

Reid All About it

SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. Host: Event Manger Blog.

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APRIL 19, 2019

Some quick hits before we get to next week’s free webinars: 14 event planning blogs you should follow—they mention this one because of Association Brain Food Weekly. Hosts: Billhighway and Mariner Management & Marketing. Technology is at the center of engaging and understanding members through each stage of the member journey.

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Reid All About it

NOVEMBER 24, 2017

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. When a technology project comes to a close, you want it to be done, over, finished, let’s move on. That’s your weekend reading right there. Location: Columbia MD.

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Chicago Recruiting Recruitment Video 150

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Speaker: Joshua Peskay, Vice President, RoundTable Technology.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Speaker: Joshua Peskay, Vice President, RoundTable Technology.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Hear how these new technologies might change our ways of working.

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Project Tools Revenue Metro 195

Reid All About it

JANUARY 5, 2018

I spent the holidays weeks coughing, sniffling, and reading books, not blogs, so I don’t have much in the way of reading to share this week. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. Tue 1/9 at 12 p.m.

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Nashville eBook DC Chicago 150

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DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Technology isn’t the only success factor. CST – Chapter Roundtable (Chicago). Location: Chicago IL. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.

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North Carolina Chicago Washington DC 158

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FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat).

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Certificate Chicago DC Washington 107

Reid All About it

JULY 7, 2017

And this year, Patreon is on track to facilitate $150 million in payments to creatives—another example of the collaborative economy where the middleman is replaced by a technology platform. – The Digital Black Box: Using Technology to Bring New Sales. CDT – Chapter Roundtable in Chicago. Location: Chicago IL.

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Washington DC Chicago LMS 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

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Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

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Los Angeles North Carolina Chicago America 150

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

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DC Chicago millennials Washington 122

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JULY 28, 2017

Presenter: Elizabeth Glau, CMP, attendee experience manager, International Society for Technology in Education. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. CDT – Chapter Roundtable (Chicago IL). Location: Chicago IL.

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Chicago Washington DC Social Media 150

Reid All About it

SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. CDT – Chapter Roundtable in Chicago IL.

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DC Chicago Washington Video 170

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APRIL 28, 2017

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. I keep meaning to write a blog post about that but you know how that goes.

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Utah Georgia Project Chicago 150

Leading Learning

MAY 5, 2022

Coursera offers Specializations , and edX markets MicroMasters. Aligning with the market means being keenly aware of your learners’ needs and wants. Once you’ve developed a microcredential, market it to businesses. one learning pathway for marketers and another for salespeople. Employers are getting in on the action too.

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Certificate Chicago Learning Management System Course 96

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OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Host: ASAE Technology Section. Moderators: Laura Lewis, Director of Technology, Society of Critical Care Medicine. Digital Marketing: Research. More info/register. 1 CMP credit.

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MAY 5, 2017

I used to read lots of food blogs but I got sick of the invasive advertising. Hear unique perspectives from a researcher, technology partner and an association on the role of innovation in associations today. AENC Technology Roundtable (Raleigh NC). The web looks like s**t ,” says Hanson O’Haver. He’s right. More info/register.

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Charlotte Raleigh Chicago Leadership 158

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MAY 19, 2017

If a website is in your future, get a clue by reading Kylee Coffman’s post on the DelCor blog about preparing for a website project. If your association has chapters, check out the series of posts on the Billhighway blog about restructuring a chapter network. Host: American Marketing Association. What a mess. More info/register.

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Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. Learn the how and why of doing it successfully.

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Content Marketing Chicago United States 40

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NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software. Tue 11/7 at 12 p.m.

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