Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

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Chicago Education Certificate Revenue 205

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Location: Chicago IL.

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Chicago Baltimore Education Content 243

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Anderson, Psychology Today ) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JUNE 9, 2023

I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Check it out. Adult learners.

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Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). CST – The Pros and Cons of Having Corporate Partners (Chicago, IL). Location: Chicago IL. Follow Blog via Email.

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Chicago New Jersey Arlington Committee 259

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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Technology Chicago Education System 195

GlowGlobally

JULY 9, 2009

Market & Biz Plan. MCI Launches E-Learning Services for Non-US Market » Jul. Emerging Market Strategy Seminars – Chicago and DC in August. Categories: MARCOM , Market & Bus Planning , Meetings , Product Mgmt. Membership. Public Affairs. by Peter Turner.

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Chicago DC Strategy Marketing 60

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Event apps. On the side, sauté asparagus with lemon zest and parmesan. 1 CAE credit.

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Metro Strategy Technology Marketing 195

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent. 1 CAE credit.

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Reid All About it

AUGUST 4, 2017

After the AMS Fest in Chicago, I gathered my thoughts about the future of the AMS in a guest post for ReviewMyAMS. Right now it’s helping SaaS marketers determine who their next best customer might be, but its founder imagines all kinds of potential uses. CDT – Chapter Roundtable (Chicago IL). Location: Chicago IL.

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Chicago Massachusetts LMS Guidelines 150

Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Tue 11/13 at 12 p.m.

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Chicago DC Washington Software 174

Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how a podcast works and how to get started, the required technology and best practices, and marketing tactics to drive participation and build a following. Follow Blog via Email.

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Chicago DC Washington LMS 153

Reid All About it

DECEMBER 22, 2017

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. – Structured Content- A Marketer’s Secret Weapon. Tue 1/9 at 12 p.m.

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Reid All About it

JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. The Next Marketing Department. Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. Tue 7/18 at 12 p.m. –

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Chicago Minnesota DC Process 166

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Subscribe to his blog to get the latest news, including his analysis of the deal, player by player. CAE credits.

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DC Chicago Washington Learning Management System 170

Reid All About it

SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. Host: Event Manger Blog.

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Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Wed/Thu June 7-8 – AMS Fest in Chicago. Location: Chicago IL. Follow Blog via Email.

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Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Did you know that 86% of organizations are now utilizing user-generated content as part of their marketing strategy and websites with featured UGC report a 20% increase in return visitors? Location: Chicago IL.

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Chicago DC Content Washington 170

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

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Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks (published late Friday morning), or my list of recommended ebooks on sale at Amazon.

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DC Washington millennials Chicago 225

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

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Los Angeles North Carolina Chicago America 150

Reid All About it

JANUARY 5, 2018

I spent the holidays weeks coughing, sniffling, and reading books, not blogs, so I don’t have much in the way of reading to share this week. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. Tue 1/9 at 12 p.m.

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Nashville eBook DC Chicago 150

Reid All About it

MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Host: American Marketing Association. More info/register. Host: Bizzabo.

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Raleigh North Carolina Texas Chicago 150

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Tue 5/10 – AMS Fest Midwest in Chicago. Tue 5/3 at 1 p.m.

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Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Tue 5/10 – AMS Fest Midwest in Chicago. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

SEPTEMBER 8, 2017

Another must read: McKinley Advisors provides a detailed checklist of sorts to see if your association has adapted to the new marketing reality. Mon 9/11 at 12 p.m.* – 10 Data Management Tips to Boost Marketing. CDT – Chapter Roundtable (Chicago IL). Location: Chicago. 1 CAE credit. 1 CAE credit. More info/register.

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DC Chicago Washington Project 153

Reid All About it

NOVEMBER 26, 2021

HTML: Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. More info/register.

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Newsletter Revenue Certificate Leadership 195

Reid All About it

SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

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Reid All About it

JULY 28, 2017

With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Learn about key findings, including marketing automation performance metrics, from the Informz 2017 Association Email Marketing Benchmark Report. CDT – Chapter Roundtable (Chicago IL).

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. CDT – Chapter Roundtable in Chicago IL.

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DC Chicago Washington Video 170

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. What a meal! But storytelling is hard to get right. 1 CAE credit. 1 CAE credit.

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Project Tools Revenue Metro 195

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

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DC Chicago millennials Washington 122

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. Learn the how and why of doing it successfully.

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Content Marketing Chicago United States 40

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. CST – Chapter Roundtable (Chicago). Location: Chicago IL. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. Host: American Marketing Association. Join the D.C.,

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North Carolina Chicago Washington DC 158

Reid All About it

MAY 19, 2017

If a website is in your future, get a clue by reading Kylee Coffman’s post on the DelCor blog about preparing for a website project. If your association has chapters, check out the series of posts on the Billhighway blog about restructuring a chapter network. Host: American Marketing Association. What a mess. More info/register.

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DC Washington Chicago Tips 150

Membership Marketing

SEPTEMBER 13, 2013

We will offer the seminar in Chicago and in metropolitan Washington DC area. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan. You can sign up now for unique one-day program that combines the many years of knowledge and experiences of both Mark and me in membership marketing.

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Chicago Marketing DC Washington 40