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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. I’m sure the readers of this blog tip well, but just in case. 2020 Event Trends: Insights from Marketing Leaders. Location: Chicago IL.

Chicago 221

Chicago Massachusetts DC Washington 221

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Event apps. On the side, sauté asparagus with lemon zest and parmesan. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

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NOVEMBER 26, 2021

HTML: Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. More info/register.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Presenter: Myllisa Patterson, Senior Director, Event Cloud Marketing Campaigns, Cvent. 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

Reid All About it

JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. The Next Marketing Department. Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. 1 CAE credit.

Chicago 166

Chicago Minnesota DC Process 166

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JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Did you know that 86% of organizations are now utilizing user-generated content as part of their marketing strategy and websites with featured UGC report a 20% increase in return visitors? Location: Chicago IL.

Chicago 170

Chicago DC Content Washington 170

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APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Subscribe to his blog to get the latest news, including his analysis of the deal, player by player. CAE credits.

DC 170

DC Chicago Washington Learning Management System 170

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APRIL 19, 2019

Some quick hits before we get to next week’s free webinars: 14 event planning blogs you should follow—they mention this one because of Association Brain Food Weekly. Hosts: Billhighway and Mariner Management & Marketing. Rob Miller, CAE, Senior Vice President of Revenue, Gravitate. Location: Chicago IL. 4 CAE credits.

DC 170

DC Washington Chicago LMS 170

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FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Location: Chicago IL. Location: Chicago IL. More info/register.

Certificate 107

Certificate Chicago DC Washington 107

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JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks (published late Friday morning), or my list of recommended ebooks on sale at Amazon.

DC 225

DC Washington millennials Chicago 225

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SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. CDT – Chapter Roundtable in Chicago IL.

DC 170

DC Chicago Washington Video 170

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NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

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MAY 19, 2017

If a website is in your future, get a clue by reading Kylee Coffman’s post on the DelCor blog about preparing for a website project. If your association has chapters, check out the series of posts on the Billhighway blog about restructuring a chapter network. Host: American Marketing Association. What a mess. More info/register.

DC 150

DC Washington Chicago Tips 150

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OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Learn the basics of monetizing your learning and explore strategic and creative ways to maximize your education revenue. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

LMS 150

LMS millennials Blended Learning System 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. SEO, blog content) create the highest quality source leads with a 14.6% Search engine optimization (SEO) moves your brand forward.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Associations Now

MAY 27, 2016

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products.

Los Angeles 63

Los Angeles New York City Chicago New York 63

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MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Sponsorships. 1 CAE credit. More info/register. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

GlowGlobally

NOVEMBER 11, 2010

Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. Expectations for a consistent, “global” customer service experience from consumers whether they are located in Chicago, Rio, or Mumbai. GrowGlobally.org.

Products 60

Products Marketing Analysis Content 60

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OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too.

Blended Learning 41

Blended Learning Education Video Conference 41

Associations Now

OCTOBER 14, 2015

Just in time, Chicago Tribune reporter Pamela Dittmer McKuen has come up with a list of tips and tricks for community groups from real estate and financial veterans. — Event Manager Blog (@EventMB) October 14, 2015. Event Manager Blog has some advice on how to keep a bad event from tarnishing your organization’s reputation.

Tips 40

Tips New York City New York Chicago 40

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SEPTEMBER 6, 2019

CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Many associations struggle to identify additional sources of revenue and content for their members. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL).

Chicago 37

Chicago LMS New York Content 37

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JULY 27, 2018

The weekly list of free educational events and resources for the association community… You can improve your content marketing by rethinking your website user experience. WBT Systems looked over the latest membership benchmark reports from Marketing General Inc. What marketers with above-average email open rates do.

Chicago 30

Chicago Washington DC Tools 30

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APRIL 20, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Solving the Marketing Puzzle. Host: ASAE Marketing Section Council. Quiz next week. ( 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

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JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

Arlington 34

Arlington LMS Social Media Chicago 34

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JULY 5, 2019

Hosts: Billhighway and Mariner Management & Marketing. Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round. Learn strategies to extend the life and revenue of your highly valued events. Patrick Dorsey, EVP, Marketing, Impexium. CDT – Partnership Professionals Network Idea Exchange (Chicago IL).

North Carolina 34

North Carolina Chicago Washington Handbook 34

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APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

DC 30

DC Washington Revenue Chicago 30

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DECEMBER 10, 2021

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Email Address: Subscribe.

Chicago 195

Chicago Social Media Education Recruiting 195

Membership Marketing

OCTOBER 19, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., Publications.

Recruiting 40

Recruiting Recruitment Price Chicago 40

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. CAE credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

San Diego 370

San Diego Price Strategy Education 370

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SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. CDT – Chapter Roundtable in Chicago IL. Articulate ). CAE credit.

North Carolina 34

North Carolina DC Washington New York 34

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NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Tue 11/13 at 12 p.m.

Chicago 174

Chicago DC Washington Software 174

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MARCH 20, 2020

As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. 6 Non-Dues Revenue Opportunities Hidden in Your AMS. Colleen Leary, Senior Marketing Events Manager at Alert Logic.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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MAY 12, 2017

Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Learn how to use marketing automation to improve member retention and renewals, increase attendance for webinars and live events, and track engagement for members and prospects. Host: American Marketing Association.

Raleigh 150

Raleigh North Carolina Chicago Technology 150