Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips? Promote, promote, promote.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Higher Logic

SEPTEMBER 12, 2017

Is your program effective at increasing non-dues revenue ? For instance, if someone sponsors your online community , they may get to add their name to a list of sponsors, be listed in a sponsor or vendor directory, and have blogging rights in the community. Do sponsors see the value in each sponsorship package? Set Prices Carefully.

Revenue 222

Revenue Price Newsletter Directory 222

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to.

Revenue 52

Revenue How To Software Press Release 52

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

NXUnite

MAY 14, 2024

These figures will allow you to determine your expected net revenue and better project your fundraising results. Responsibilities may include preparing fundraising and marketing materials, securing a venue for your fundraising event, or securing sponsors. Diversify your revenue streams. Delegate tasks. Offering recurring gifts.

Strategy 130

Strategy Revenue Examples Team 130

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc. But it doesn’t have to be! Be Consistent.

Report 203

Report Tips Marketing eBook 203

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

Content Survey Education Strategy 266

Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations.

Revenue 315

Revenue Strategy Tools Examples 315

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Non-dues revenue partners. They share tactics for the six stages of the business development journey and offer advice for dealing with revenue partner churn and expansion. Introverts. CAE credit.

Atlanta 195

Atlanta Price Revenue Denver 195

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

YourMembership

APRIL 17, 2012

YourMembership.com Blog. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. Leave a Reply.

Revenue 150

Revenue Strategy Software Membership Management 150

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. . – More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

YourMembership

MARCH 20, 2012

YourMembership.com Blog. Improving the Bottom Line with Non-Dues Revenue. The following is a guest blog post from Chad Slager, Director of Sales for Directory Solutions. Launching any number of these programs requires planning, analysis and ultimately marketing. Partner Programs. Corporate Responsibility.

Revenue 150

Revenue Directory Price Software 150

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. WBT Systems provides strategies for offering professional development as an employee retention tool.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

SEPTEMBER 22, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

Multiview

MARCH 14, 2024

Multiview stands out as that indispensable ally, transforming the landscape for associations and non-profits through strategic collaboration and cutting-edge digital marketing solutions.

Innovation 52

Innovation Marketing Organization Newsletter 52

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

GrowthZone

JULY 21, 2021

Going hybrid will expand your reach and open opportunities to earn more non-dues revenue for your association. Will Flaherty is a Digital Marketing Specialist at OpenWater. The post [GUEST BLOG] Why Going Hybrid is a “Must” for Associations and Chambers appeared first on GrowthZone.

Conference 148

Conference Software Review Project 148

Higher Logic

OCTOBER 10, 2017

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. This is not just PR or clever marketing. They Forgot About You. You’re out of sight, out of mind.

Revenue 159

Revenue Price Products Library 159

GrowthZone

NOVEMBER 15, 2022

Chambers have a business model with recurring revenue. Just over the last few years you’ve seen lots of businesses realize what an amazing thing it is to have recurring revenue. You’ll find that not only is it easier to sell, it increases retention and brings in more dues and non-dues revenue. Marketing and Sales.

Analysis 78

Analysis Revenue Cost Social Media 78

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Copyright infringement?

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. And since only smart people read this blog, yes, you’re creative.

Revenue 205

Revenue Content Chicago Leadership 205

Higher Logic

MARCH 10, 2016

The International Franchise Association (IFA) is a great example of a community that fully understands the power of advertising -- even with simple, strategically placed banner ads, they created a strong revenue generator, more than paying for the platform itself. Communities are inherently useful outlets to grow and increase revenue streams.

Revenue 120

Revenue Products Tips Leadership 120

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. If any of these topics are on your mind, you’ll find lots of good reads on their blog. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Certificate 281

Certificate Price Tools Technology 281

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center.

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

AUGUST 18, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Daughtry, M.Ed., 1 CAE credit. . 1 CAE credit. More info/register.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Survey Team Education 370