Virtual
JULY 10, 2014
It’s fundamentally changed the way we communicate. And yet, associations are often clinging to print, PowerPoint and flat web sites as their means of communication. For the Boston Estate Planning Council ( www.bepc.org ) we used a short video to introduce an award winner: [link].
Associations Now
AUGUST 30, 2018
The program, which debuted in Boston in 2015, “empowers women to negotiate their salaries effectively and powerfully,” according to AAUW Senior Vice President of Communications and External Relations Laura Segall. “In
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Higher Logic
JULY 20, 2016
I don’t write about stock market highs or GE relocating to Boston. If it’s a community post, then pose a question to stimulate discussion: “Will this change our mission?” Don't assume that all your readers agree with you (unless, of course, your community is constructed of people just like you). I write about writing.
Higher Logic
NOVEMBER 17, 2015
In the SOCM 2015 a significant majority of best-in-class communities provide one or more types of professional development opportunities to their community teams. On the other end of the scale, we found a quarter of communities with full-time community managers paid for no community manager training in the past year.
Virtual
NOVEMBER 22, 2013
Of course, smartphones are only one part of our photographic technology. A critical break in the Boston Marathon bombing case came from the examination of footage from the cameras outside Lord and Taylor’s department store. Imagine if that type of communication was happening in the days and weeks following the assassination.
Associations Now
AUGUST 9, 2017
In a member survey, the association learned that most independent societies had a hard time communicating member value. Of course, ushering in a process of integrated marketing, communications, content, events, and brand management led by local members is no easy feat. But there have been some signs of progress and conversion.
Association Adviser
MAY 20, 2014
For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Countless theories, articles and study courses have been devoted to analyzing and understanding these dynamics. Tom Hubler. Marketers and demographers have defined these issues. Conclusion.
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