CA Marketing Technology Tools 
Reid All About it
JANUARY 7, 2022
Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Host: Brandt Krueger, founder Event Technology Consulting.
Association Success
NOVEMBER 2, 2020
That’s where dashboards come in, says digital marketing expert and Salesforce MVP Chris Zullo , who currently serves as the managing director for Dupont Circle Solutions, a Salesforce consulting firm in Virginia. . “A Sales Manager: A sales leader dashboard is all about the three Cs: Conversion, competition, and ca-ching! “A
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AssociationChat
MAY 5, 2021
This acquisition brings together market-leading platforms in the association and corporate markets to serve more customers than any other community solution. At a time when human connection is more important than ever, Higher Logic will expand its offering to customers across new markets and geographies.
Higher Logic
OCTOBER 29, 2015
With so many metrics to measure and tools for measurement, it’s easy to get distracted. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. During her career Rachel has served in analyst, product management, product marketing and executive roles.
Higher Logic
JANUARY 13, 2016
A Fitbit is a powerful tool: it measures your movement, processes data and gives you the feedback you need to change your behavior and accomplish your goal. With comprehensive dashboards and tools like Google Analytics, we’re now awash with information. To change behavior, you need data and feedback. It’s like a Fitbit, she said.
Reid All About it
APRIL 10, 2020
MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile. Ami Bera (CA-7) and Rep. Whelan, CDM, President, Marketing General Incorporated.
Reid All About it
AUGUST 20, 2021
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Host: American Marketing Association. Fri 8/20 at 12 p.m.
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