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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. content marketing—not sales. Global convention bureaus can use content marketing to start that conversation with them.”. Called “ 24 Hours.

Content 40
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Association Brain Food Weekly: 7.10.20

Reid All About it

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. 1 CMP credit. Tue 7/14 at 12 p.m.

Montana 365
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From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. with more than 36,000 members in California. It’s an interesting dynamic. I’m from the U.K.,

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Association Subculture: Benefit Corporation Standards Institute, Inc.

Association Subculture

California was the seventh of eight states to see legislation passed and signed into law to support the creation of benefit corporations. Who better to be a player at the table and help develop those standards for this emerging market segment than the associations who have been engaged in standards development for years? innovation. (6).

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Wise Words from the Corner Office

Association Adviser

Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. I published an article in VSAE’s newsletter one time. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. About The Author.

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Wise Words from the Corner Office

Association Adviser

Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. I published an article in VSAE’s newsletter one time. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. About The Author.

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Association Brain Food Weekly: 3.13.20

Reid All About it

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

DC 44