Higher Logic

JANUARY 23, 2019

To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? What Do Automation Rules and Marketing Automation Mean? Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach.

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Organizer: ASAE Government Relations and Advocacy Professionals Advisory Council.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JULY 21, 2017

If your organization has a webinar scheduled in the near future, please send me the link. Organizer: ASAE Partnership Professionals Network. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Host: American Marketing Association. They know their stuff and are well worth your time. Duration: 2 hours.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. If your organization has a free webinar or other event coming up, please send me the link. Successful Negotiations in a Seller’s Market.

Case Study 45

Case Study Email Marketing DC Washington 45

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns.

How To 28

How To Sample Social Media Case Study 28