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Everything You Ever Wanted to Know about Digital Transformation…

Spark Consulting

Organizations of ALL types – for profit and tax exempt – have been talking about digital transformation for many years, and yet association efforts, both to digitize and to go digital, continue to lag. The definitive answer to the perpetual “Should we build an app?” Well, OK, *we* think it’s the definitive answer.).

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How to Make Analytics a Priority – Finally!

Association Analytics

The outcomes you can achieve tend to fall into four buckets that benefit your organization. These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse.

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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Google AI Overviews: What You Need to Know

Nexus Marketing

What do these changes mean for organic SEO? Why AI Overviews are exciting Why some are worried How will AI Overviews impact organic SEO? Under it, we see the normal paid and organic search results. More context to keep in mind: AI Overviews will impact paid Google Ads just like organic results. Does it matter?

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Association Brain Food: 2.2.24

Reid All About it

. – Building the Business Case for Digital Transformation (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! 1 CAE credit. More info/register.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. Look outward.

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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? In this sense, automation rules work in the confines of your community platform – but when you use marketing automation, you can apply community data across your organization. And for what? Improving member communications.

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