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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. The same goes for upcoming shifts in technology and even legislation.

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Association Brain Food Weekly: 5.21.21

Reid All About it

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Disruptive Technology: Launching an AMS During a Pandemic. Fri 5/21 at 12 p.m.

San Jose 369
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Association Brain Food: 5.12.23

Reid All About it

If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Demystifying API. More info/register.

Chicago 200
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Association Brain Food Weekly: 10.12.18

Reid All About it

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. . – Listen to advice, perspectives, and case studies on how other organizations are finding success. . –

DC 170
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Association Brain Food Weekly: 7.16.21

Reid All About it

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Brandt Krueger, Technical Producer, Event Technology Consulting. Host: Brandt Krueger, founder Event Technology Consulting.

Revenue 195
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14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

How can we keep up with the technology world but also filter out the things that aren’t useful? Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. Marketing Over Coffee. For a fun listen, check out the Marketing Over Coffee podcast. Social Pros.

Marketing 116
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Association Brain Food Weekly: 7.9.21

Reid All About it

Are your technology capabilities aligned with your mission? ” We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. *All Host: Brandt Krueger, founder Event Technology Consulting. Fri 7/9 at 12 p.m. More info/register.