Higher Logic
AUGUST 9, 2018
Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories.
Spark Consulting
JANUARY 21, 2015
Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”?
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Membership Marketing
MARCH 7, 2011
Sample Marketing Language for Automatic Membership Renewals. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. ” This language is provided as a sample only. Case Study. (9).
Beth Kanter
DECEMBER 5, 2014
As you build your storytelling profile, Hatch will suggest tools, case studies and resources customized to your needs. Here’s just a sampling of what you’ll find: How to Make the Case to Invest in Story. Case studies from UNICEF , The Gates Foundation , charity:water , and Greenpeace.
Reid All About it
MAY 12, 2023
Get specific tools and templates to help you manage the hiring process, including How to Create a Great Job Description, Situational Interview Questions, and a sample assessment/interview scorecard. No plan, no progress. Good listens I love listening to smart people having interesting conversations. 1 CAE/CMP credit. More info/register.
Membership Marketing
JANUARY 27, 2010
Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Case Study. (9).
Slice-Works
JUNE 25, 2014
Most had specific case studies they related to their presentations, which made the info that much richer! [I''ll One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication. Recruiting. This should help whet your appetite for next year.
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