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JUNE 3, 2016

Also, learn what it takes to become a Certified Event Designer and obtain your certification. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. More information/registration.

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. We’re starting to get North Carolina shrimp again. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Virtual event sponsors/exhibitors.

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. The essential guide to SEO for associations.

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Guest: Patrick Bontinck.

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MAY 8, 2020

If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Gerd De Bruycker, marketing director at Cisco Systems. Find yours on the Feeding America website.

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