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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. MTI chose online community as a tool for digital transformation. Growing Non-Dues Revenue.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Gain or maintain professional certification (12 percent). The most effective recruitment techniques, in order: Word-of-mouth recommendations. Email marketing.

Survey 150
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Addressing the Freelance Wave

Association Success

We have a dramatic shift in the labor markets where at one end of the spectrum we have millennials who demand a very clear work-life balance and at the other end, we have highly skilled baby boomers who are retiring but still want to stay intellectually challenged and busy. LEVERAGING TECHNOLOGICAL TOOLS. These tools are free.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Dating app Happn uses geolocation tools to recreate chance encounters , reports Fiona Zublin at Ozy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

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Association Brain Food: 7.21.23

Reid All About it

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Hear tips to recruit and retain these generations. CAE credit.

Atlanta 195
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Association Brain Food: 9.29.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. What are the latest tools and how might they help us navigate change? Get tools on how to prepare and execute a salary negotiation.

Revenue 272
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Re-Energize Online Learning for Members

WBT Systems

If you are thinking of new ways to structure content, you might want to consider what is the right eLearning content management tool for your organization ? There are some other great ideas included in the blog, such as spacing learning over several sessions so that learners can practice over time, and develop a sense of mastery.