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Association Brain Food Weekly: 2.22.19

Reid All About it

Does your association have a popular conference workshop or training class you want to convert into an online learning program? Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Hear about tips for creating a business case your board will support, and guidelines for measuring results.

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Shaping Community Behavior with Positive Language

Higher Logic

All too frequently, conduct guidelines, administrative messages, and onboarding materials end up full of negative language that doesn’t exactly inspire one to engage. The State of Community Management 2016 Report included some great findings on communities with policies and/or guidelines in place. Don’t do this, don’t do that.”

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Getting the Most from Industry Contributors

Association Adviser

Just like a professor is not likely to give an assignment without clear guidelines, associations wouldn’t want to ask for contributions and articles from their community without first giving the “assignment” and outlining topics they’re in need of and looking for. Imagine you’re back in one of your college classes. Don’t ramble on.

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5 Web Design Tips to Make Your Association Website Stand Out

ISAE

Virtual classes or courses are great for associations that offer certification opportunities and continuing education credits. Social media icons. Encourage your members to share your event with their personal networks by including social media icons on your event page. Webinars and virtual conferences.

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Building a Membership Website That Works: 7 Steps

MemberClicks

Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Follow accessibility guidelines. Engagement Tools : Online classes, newsletters, and group workshops. Marketing Tools : Social media and email marketing functionalities.

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SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

Issue 2: Should your association have a social media policy? Only about 40% of employers have formal social-media policies, according to a survey of 470 companies released this year by the Society for Human Resource Management. 8 Reasons Social Media Policies Backfire by Heather Bussing. James and Laura L.

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Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

Its messy, and constantly evolving, with only a handful of guidelines to afford enough structure to keep people grounded and more or less understanding what were trying to do. Ive never written these guidelines down before, and maybe I should. These guidelines frame the conversation my association has on an on-going basis.