What every social media marketer should know about the 2013 FTC guidelines

SocialFish

Social Media Ethics Briefing: Staying Out of Trouble — presented by Andy Sernovitz from SocialMedia.org on Vimeo. In his BlogWell New York ethics briefing, SocialMedia.org’s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media. Andy is going to share the rules to follow and how to run a clean social media campaign. — That’s the secret to success in social media.

Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media. Regardless, she signed a contract that she would speak and also promote the conference and her presentation in social media.

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Pharmaceutical Firms Tackle Proposed FDA Social Media Guidelines

Associations Now

Trade groups and drug giants alike have raised significant concerns about proposed social media compliance guidelines from the Food and Drug Administration. Think it’s hard to deal with all the sensitivities of social media? The Food and Drug Administration, which sets requirements for marketing pharmaceuticals, is in the midst of finalizing guidance on “interactive promotional media.”

Social Media Employee Guidelines

SocialFish

People keep asking me for the link to my post about Intel's social media employee guidelines (and other examples) so here it is again. Their policy guidelines are so good that I have actually cut and pasted them into a Word doc in case the link goes dead again. Intel's link was actually not working a couple of days ago, so I got in touch with them and they totally fixed it. Awesomesauce!

A Simple Approach to Social Media Policy

Delcor

If your organization is using social media or just starting to get serious about its management of social media, you should spend some time developing a social media policy as part of your. If the idea of developing any sort of policy makes your eyes glaze over, I can assure you that the development of your social media policy doesn't need to be a painful process. Procedure for setting up an official social media account.

A 12 Word Social Media Policy

SocialFish

Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation. Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. Do you have a social media policy yet?

Did you write any social media policies or guidelines in 2011?

SocialFish

Idealware is working on creating a Social Media Policy Workbook to be released in April at NTEN’s 2012 Nonprofit Technology Conference. To support the Workbook content (and to highlight in an upcoming NTEN:Change article) they are hoping to profile a number of different organizations who are dealing with tough social media policy issues. Laid out guidelines for how to clearly separate or inter-mix personal and professional social media presences.

An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. When things like this happen, even if they expose deeper problems as this incident did, it’s worth pondering after the fact what worked well, even during a period of significant failure—and for Mozilla, that appears to have been their social media strategy.

Does Your Organization Have Social Media Guidelines for All Staff?

Beth Kanter

We adopted a set of Guidelines that TNT created (creative commons) to ENCOURAGE their staff to use social: bit.ly/YQe91n One of the basic tenets of my first book with Alison Fine, “ The Networked Nonprofit ,” was that everyone in the organization participates in social media from the executive director on down – not just the “social media person.”

Social Media Strategy for Associations 101: An Eight-Step Program

Portage Group

The more association folks I talk to about social media, the more evident the knowledge-gap between those that ‘do’ social media and those that ‘don’t.’ ’ This post is geared toward those of you who are still in the early stages of using social media.although even you experts out there might find it a useful review. What do you want to do with social media? Step 4: Resources and Guidelines. Social Media

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. One is the concept of Founder’s Syndrome, which was outlined elegantly in this post by Nell Edgington on Social Velocity. Komen, like so many organizations, used social media as a channel to deliver messages.

30 Tools Social Media Professionals Can’t Live Without

SocialFish

Managing multiple social media accounts can be a daunting task. In between juggling tasks, reaching objectives and expanding reach, it can be easy to become distracted and bogged down by the fast paced social world. Watson + Nowlin interviewed several social media professionals for their insights into which management tools, software and extensions they used in their daily routines that they simply could not live without.

Daily Buzz: Define Your Third-Party Fundraising Guidelines

Associations Now

Just make sure it follows your fundraising guidelines. To save your association exasperation, Kivi Leroux Miller from Nonprofit Marketing Guide suggests developing third-party fundraiser guidelines. Guidelines in writing can save both you and your volunteer fundraisers a great deal of time, energy, and other types of frustration,” she says. So, what should third-party fundraising guidelines include? Need some social media inspiration?

Association Social Media: American Veterinary Medical Association (AVMA)

SocialFish

In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. . 6) Have you done any social media campaigns?

Is your social media going in the right direction?

SocialFish

Are you an association or nonprofit whose been doing social media work for a while? Social Media Audit. We provide a Social Media Audit , at our simple $250 hourly rate, that consists of the following simple process: 1. During this meeting, we’ll learn as much as we can about the goals and objectives you have set for your social media sites and how these relate to your overall social strategy.

Association Social Media: The American Institute of Architects (AIA)

SocialFish

In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. . do social), but also be social with them.

How do you train staff on your social media policies?

SocialFish

Watch this great video introducing social media guidelines. We are working with many organizations on their social media policies, including training staff on how to apply them. Hat tip to Christina Stallings for the find! Check out our policies white paper , which includes a template which has been used by dozens of associations, and contact us if you’d like help writing (or rolling out) your policies. Featured

The International Bar Association Publishes First Global Study of the Impact of Social Media on the Legal Profession

SocialFish

The International Bar Association has just published the first global study of the impact of social media on the legal profession. According to the report, “The initiative was prompted by an unprecedented worldwide surge in the use of online social networking. ” Among the findings (my bold), almost 70 percent of respondents found it acceptable for lawyers and judges to have each other as contacts on online social networks.

Social Media Roundup: Social Savvy Increases Productivity

Associations Now

A recent study shows that collaboration via social media leads to greater productivity within a team. How lenient are you with social media in the office? Why it’s time to loosen the reins, and more, in today’s Social Media Roundup: Social Media And Collaboration. Social Media Helps Productivity! A study showed employees encouraged to use social media are most productive at work.

Social Media for the C-Suite: Avoid Saying Stupid Things

Associations Now

Mashable writer Todd Wasserman , in a smart piece on how not to make that sort of mistake, points out Canon’s classy way of avoiding the same fate —it turned its social updates off that day. Every time you turn around, it seems someone is saying something stupid on social media. Dickinson (until last week) was the chief technical officer at Business Insider , an online publication known for its social media savvy.

Cluetrain-Plus-Ten: On Social Media Policies

SocialFish

The ClueTrain Manifesto is the seminal writing that first defined the rise of the social web, the "market as conversation", back in 1999. Part 2 - unofficial outposts - create guidelines that encourage meaningful participation. in the Association Social Media Wiki.

How Not to React to Criticism on Social Media

Associations Now

A brand meltdown of epic proportions that swept across the internet last week shows the importance of having a social media policy in place. For anyone tied into social media, it was hard to miss the meltdown that Amy’s Baking Company Bakery Boutique and Bistro had last week following an appearance on the restaurant reality show “Kitchen Nightmare.”. Having documented social media policies and procedures helps avoid potential meltdowns as well, Kinnaird said.

Getting the Most from Industry Contributors

Association Adviser

Just like a professor is not likely to give an assignment without clear guidelines, associations wouldn’t want to ask for contributions and articles from their community without first giving the “assignment” and outlining topics they’re in need of and looking for. Would you immediately feel overwhelmed with the lack of direction and guidelines set forth by your professor? The starting points begins with having robust contributor guidelines.

After Scandals, Nursing Home Group Pushes Social Media Policies

Associations Now

Recent incidents involving nursing home employees who mocked residents on social media have prompted the American Health Care Association to boost its focus on social media policies. Social media has the potential to change industries in completely unexpected ways. Some of those questions are being addressed by the nursing home industry after a number of social-media-related controversies came to light in recent months.

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Really good socmed employee guidelines

SocialFish

Check this out - it's Intel's social media policy/guidelines for employees. Tags: policy social media I would reprint some of it, but the whole thing is toally awesome. If you need to develop some for your own organization, I'd use this as a model - in fact, if anyone has specific ideas about modifying this to be more association-specific, please feel free to leave me some comments, and together we can create a really good association model for us to use.

Social Media Roundup: Overcoming Your Underconfidence

Associations Now

That, and more, in today’s Social Media Roundup. Do Employees Need Rewards to be Active on Social Media? Rally the team: Social media is a great tool for raising awareness of your association and its mission—and it’s likely that your staff members are active social networkers. So how can you help them become social media “brand ambassadors” for your organization?

Social Media Roundup: Exhibit Hall Staffing Tips

Associations Now

Tips for exhibit booth staffing, and more, in today’s Social Media Roundup: Interaction is Key. Each installation represents a new set of data guidelines, but Besselink says explanation of the data behind the piece isn’t needed for the viewer to appreciate the art. The post Social Media Roundup: Exhibit Hall Staffing Tips appeared first on Associations Now A recent study shows expo attendees value opportunities to get on-the-spot information.

How to leverage social media to target local users and build brand awareness

SocialFish

It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . If you are one of the stragglers who has fallen behind the 8-ball and needs to catch up on how to leverage social media better, this post is for you. . We search marketers need to leverage social media to better target local users. Snapchat may be one of the more rapidly growing social platforms.

Social Media Roundup: Presenters, Be Ready for Anything

Associations Now

Also: guidelines for a successful Facebook post. Thoughts on that in today’s Social Media Roundup: Many Sizes Fit All. The post Social Media Roundup: Presenters, Be Ready for Anything appeared first on Associations Now A seasoned speaking pro says you should have multiple versions of your presentation ready—you know, just in case. Event planners prepare for so many scenarios, generally: rain, power outages, no-shows, backup venues, the whole bit.

Doctors to AMA: What Are the Guidelines for “Googling” Patients?

Associations Now

A group of doctors is asking professional medical groups to update guidelines on the ethics of using social media and the internet to include when it is OK to search the web for information on patients. ” Baker is one of a handful of researchers who coauthored a paper, recently published in the Journal of General Internal Medicine, that they hope will help spark conversation among other doctors and medical groups about the need for guidelines.

Nonprofits Are Adding Bots to their Social Media Teams

Beth Kanter

person social media team could not keep up with requests for aid during Hurricane Harvey two years ago. It is also important to consider the ethical guidelines for designing chatbots. There are many chat bot authoring platforms that make it easy for anyone to create a bot without requiring the technical expertise in natural language programming. While easy to set up, designing an effective bot for a nonprofit from scratch can be daunting.

Social Media Roundup: Time to Close the Generation Gap

Associations Now

What the Twitter feud between Miley Cyrus and Sinead O’Connor can teach associations about success, and more, in today’s Social Media Roundup. From adopting mutual respect to providing Gen Y employees with a more meaningful work experience, Reid provides five cross-generational guidelines for association leaders looking to bring boomers and millennials together. ( The post Social Media Roundup: Time to Close the Generation Gap appeared first on Associations Now

Monday Buzz: Six Guidelines for Picking Association Consultants

Associations Now

” Fram’s guidelines center on these six qualifiers: Experience. For more details about each of these guidelines, click here to read Fram’s full post. Miss the flurry of social media announcements last week? And above, Hootsuite has a handy roundup of everything else that happened in what amounted to a significant seven days for social. The post Monday Buzz: Six Guidelines for Picking Association Consultants appeared first on Associations Now

Social Media Roundup: Overcoming Your Lack of Confidence

Associations Now

That, and more, in today’s Social Media Roundup. Do Employees Need Rewards to be Active on Social Media? Rally the team: Social media is a great tool for raising awareness of your association and its mission—and it’s likely that your staff members are active social networkers. So how can you help them become social media “brand ambassadors” for your organization?

11 Things to Consider Before Hiring a 23 yea…err. Someone to Run Your Social Media

SocialFish

This is a response to Hollis Thomases’ article ’11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media’. Hello, I’m Ryan Crowe – I’m a 25 year old social media strategist and manager. I’ve made some edits below that show that the article’s points do not just apply to 23 year olds or twenty-somethings in general, but rather are a good guideline for hiring anyone for your social media needs. They may be focused on their own social-media activity.

Social Media Roundup: Conduct Your Panel Discussion Like a Maestro

Associations Now

Some best practices for moderating a panel, and more, in today’s Social Media Roundup: Your Panel is Your Orchestra. Kirsner offers a list of 12 guidelines for moderating a panel discussion. ( She recommends you get speakers involved with the audience before, during, and after the event via the most engaging platform for your attendees, whether it’s blogging or social media. ( What you should and shouldn’t do while moderating a panel discussion.

Prescription for Social: Group Issues Online Guidelines for Doctors

Associations Now

When may doctors “friend” their patients on social media? As more and more doctors go mobile , professional healthcare associations are stepping in to help their members navigate the terrain of online communication and social networking. With the creation and proliferation of social media, ob-gyns now have the opportunity to continue to provide important women’s health messages to their patients throughout the year. .

How to Create a LinkedIn Group for Associations

GrowthZone

Rules set the tone for the group and should consist of clear, sensible guidelines. A quick internet search provides examples of rules used by groups across various social media platforms. Social Media Member EngagementLinkedIn Groups provide an arena for professionals with similar interests or working in the same industry to share insights, ask questions, and foster connections.

Why One Food Writers Group Updated Its Ethics Guidelines

Associations Now

Facing changes in the industry and advances in technology, the Association of Food Journalists recently unveiled a new set of ethics and guidelines for those in the culinary review business. We wanted to make sure that our guidelines took into account today’s technology and trends in food writing. Irene Virbila’s photo on Tumblr by an angry restaurateur a couple of years ago in part spurred the Association of Food Journalists to updates its code of ethics and guidelines, recently.

Association Law Blog: Social Media and Employment Background.

Association Law

Social Media and Employment Background Checks. As is the case with so many shortcuts, there are a number of problems and risks that arise from these kinds of social media background checks carried out by employers and prospective employers. If conducting a social media background check, it is recommended that the background be checked by an independent, qualified professional (yes, numerous background check companies do exist). social media.

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