Toy Group Rebrands to Better Reflect Its Mission and Members
Associations Now
APRIL 25, 2017
On April 24, the trade group sent out a press release from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play. While Pasierb said the association has carried out this aim in “fits and starts” throughout its history, it is now one of the key objectives of the new strategy.
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