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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. At its core, influencer marketing is about creating ‘scalable intimacy.’

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Association Brain Food Weekly: 4.2.21

Reid All About it

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Quick hits. 16 reasons why people don’t share their knowledge—and what to do about it.

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Turn Members Into Hackers (the Good Kind)

Associations Now

He cited Redfin , Cornell University , Cleveland Medical , and Hilton as good examples of organizations that host annual or semiannual hackathons. Currie’s team was tasked with creating a volunteer leadership portal, and in a single day onsite, they designed a blueprint for a digital tool that makes volunteer matching easier.

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Monday Buzz: Skipping the Conventions, but Still Busy

Associations Now

The buzz around this year’s Republican National Convention has been weird, with Donald Trump’s influence in Cleveland putting political mainstays in an odd spot. The goal of the strategy, according to Haller, is “to engage with Democrats and Republicans who may not be in Cleveland.”. Other Links of Note.

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Gaming Association Expands Code of Conduct for Casino Industry

Associations Now

Additionally, the association has pledged that it will advertise responsibly, avoiding marketing targeted at children and anything implying illegal activities. The post Gaming Association Expands Code of Conduct for Casino Industry appeared first on Associations Now.

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Political Science: Meetings Industry Effort Makes Most of Election Season

Associations Now

public transportation and convention centers) and support marketing efforts that will bring large conventions to destinations in the regions that they represent. The campaign’s first paid advertising will debut at the Republican Convention with signage in Cleveland Hopkins International Airport.

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Wednesday Buzz: How to Get Results Using Video

Associations Now

From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts. . Other Good Reads.

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