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What Can Community Professionals Learn from Influencer Marketing?

Higher Logic

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. At its core, influencer marketing is about creating ‘scalable intimacy.’

Marketing 159
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Thursday Buzz: Cleveland Prepares for GOP Convention

Associations Now

Serious event planning is underway for events around the Republican National Convention in Cleveland this July. Politics aside, the 2016 Republican National Convention , taking place in Cleveland in July, presents some unique challenges for event planners. It’s the market that should be left to determine these things.”.

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Association Brain Food Weekly: 4.2.21

Reid All About it

Mike Murray, Content Marketing Institute ). The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.

Revenue 335
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Membership+Marketing+Magazines+ 3 other articles for association executives

SCD Group

Association Membership Marketing: 12 Steps for Success. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations. Membership marketing focused on lapsed members. The Marketing General Inc. Who do you target? But since then?

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Monday Buzz: Skipping the Conventions, but Still Busy

Associations Now

The buzz around this year’s Republican National Convention has been weird, with Donald Trump’s influence in Cleveland putting political mainstays in an odd spot. The goal of the strategy, according to Haller, is “to engage with Democrats and Republicans who may not be in Cleveland.”. Body Language Fluency.

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Don’t Manage Social Media Like the NFL

Associations Now

The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy. And because this is the NFL we’re talking about, the strategies were attached to fines of up to $100,000 per violation—penalties that were more costly than anything happening during a game.). Yes they do.”.

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Tuesday Buzz: Can Social Media Surface New Member Leads?

Associations Now

Use your social media presence to attract new member leads for your organization—but don’t forget the strategy. In fact, when it comes to social strategy, a few more steps are needed to turn your plan into something that drives new membership, advises Brie Ragland, social media account manager at MultiView.