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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. Membership tiers.

Chicago 200
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Smart Sourcing a New Generation of Association Talent

Association Success

Several of my consulting clients have already demonstrated how successful this strategy can be. If that perfect market analyst lives in Anchorage and your office is in Dallas—no worries. Think about the members who vet the content at annual proceedings, who review certification proposals or serve on your boards and committees.

Dallas 92
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Destinations Make Diversity and Inclusion a Strategic Priority

Associations Now

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. Take the Dallas CVB , which was the first in the country to appoint a chief diversity and inclusion officer back in 2012—and is still one of the few CVBs to have a dedicated D&I department. Here’s how and why.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Host: ASAE Small Staff Association Committee. Event organizers need new competencies and strategies to keep their participants safe from risks such as terrorism, extremism, espionage, organized crime and cyber security. Host: PCMA and Dallas CVB. Presenters: Marcin Grobelny, senior manager, strategy and analytics, GoodData.

Handbook 239
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Content Marketing: Just Do It!

Vanguard Tech

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". But then I realized that the first point of a content marketing strategy is to just do it ! Find a Common Voice.

Content 70
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You Choose: Bloated Painfully Slow Blimp Or Stealth Agile Fighter Jet

Velvet Chainsaw

Recently I saw the Goodyear Blimp circling a major Dallas freeway. All association structures should empower effective leaders—both elected and appointed board and committee members—and staff. Transitioning to this type of conference model requires vision, leadership, intentionality, strategy and a change management process.

Dallas 40
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SCD Group: Conversations on the Future of Associations

SCD Group

At the ASAE convention in Dallas, Bob Harris and Russ Salzman lead a wonderful discussion on the future of associations. Strategy | Content | Discovery. 12 Tips for association board/committee work. Causeaholic. AMR Management Services. Stronger by Association. Thursday, August 23, 2012. Appreciate the link to your book.

Dallas 40