Committee Email Marketing Recruitment Strategy 
Membersuite
JUNE 16, 2021
Every association is unique—that old saying is true and you can really see it in membership committees. Some associations can’t live without theirs, some got rid of theirs years ago, and some wonder what to do with their membership committee. If you’ve had an uneasy feeling about your membership committee, you are not alone.
Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.
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Reid All About it
APRIL 12, 2024
Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. 1 CAE credit.
Reid All About it
MAY 12, 2023
The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.
Higher Logic
MAY 29, 2020
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?
SCD Group
MARCH 29, 2015
I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Can we set up a call? What time works best next week?” It’s Josh.
EventMobi: Association Events
SEPTEMBER 28, 2023
According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report! With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy.
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