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Association Brain Food Weekly: 4.1.22

Reid All About it

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Hear about proven techniques that aim to drill down quickly and efficiently into what you really need to know from your members, attendees, and prospects. Career changers.

Revenue 195
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Association Brain Food Weekly: 4.2.21

Reid All About it

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Presenters: Kathryn Frankson, Director of Marketing | Informa. Quick hits. Stan Garfield ).

Revenue 335
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Association Brain Food Weekly: 7.9.21

Reid All About it

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth. CAE credits.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee).

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. High performing associations anticipate member needs before the member has to ask.

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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Event communications.

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Association Brain Food Weekly: 4.17.20

Reid All About it

Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). New York Times ).