Associations Now

NOVEMBER 17, 2019

To meet future trends while being mindful of ROI requires meeting planners to think beyond typical, expensive destinations such as New York, Chicago and Washington, D.C. The Content Marketing Institute created highly interactive education and networking sessions using innovative spaces in the city’s Flats East Bank area.

Cleveland 89

Cleveland How To Ohio Chicago 89

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JANUARY 5, 2018

Golden Hill: A Novel of Old New York by Francis Spufford was on lots of best-of-2017 lists, the adventures of a mysterious young man in mid-eighteenth century Manhattan, thirty years before the American Revolution. Presenters: current Gold Circle Awards Committee members, and previous winners and judges. More info/register.

Nashville 150

Nashville eBook DC Chicago 150

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash. Kerry Plowman, product marketing manager, Quickmobile. I’m not giving up on you.

Tools 175

Tools Social Media Marketing Case Study 175

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Presenters: Kathryn Frankson, Director of Marketing | Informa. Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! 1 CAE credit. 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash. Kerry Plowman, product marketing manager, Quickmobile. I’m not giving up on you.

Tools 150

Tools Social Media Case Study New York 150

Reid All About it

APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group.

District of Columbia 170

District of Columbia DC Washington LMS 170

Association Adviser

MARCH 28, 2019

It is essential for boards to cast a wide net and gather insight and perspective on what is happening in the AI space beyond the new product announcements, market forecasts and tech billionaire opinions that are the typical focus of mainstream media reporting.

eBook 62

eBook Virginia Committee New York 62

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JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

AUGUST 18, 2019

Not only are places like Indy exceeding food expectations, they often offer delicious meals that are more affordable than in cities such as San Francisco or New York. Having unhealthy, greasy chain food is going to make you feel worse,” says Maddy Barnas, marketing director of Patachou restaurants in Indianapolis.

Indianapolis 57

Indianapolis San Francisco New York Course 57

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

Reid All About it

MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee).

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Associations Now

SEPTEMBER 16, 2014

New York Women in Communications, Inc. It’s currently promoting a discussion on reasons to join the organization that compliments an event focused on content marketing. What good is a members-only online directory , for example, without a stream of new media professionals to connect with? What’s the benefit?

Directory 40

Directory New York Discount Committee 40

Associations Now

OCTOBER 24, 2014

For example, it will focus more of its energy toward showing chief marketing officers (CMOs) the value of public relations at a time when newer strategies such as social media and content marketing are starting to change what public relations means. “If The Term PR Still Matters.

New York 40

New York Social Media Committee Content 40

SCD Group

AUGUST 21, 2014

For example, a professional certification program was developed and launched without research to determine the demand; and no marketing support to effectively launch and drive program growth. Also, robust processes and procedures were developed and implemented for a re-energized Nominating Committee.

New York City 40

New York City Denver Atlanta Committee 40

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APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. Marketing Analytics. Learn about the data analytics available to marketers and what we can extrapolate from them. Presenter: Jen Salazar, Senior Digital Marketing Manager at IEEE Computer Society.

Revenue 39

Revenue Louisiana Technology Recruiting 39

Associations Now

DECEMBER 9, 2013

But if you’re looking for a health- or medical-related app, you’re in luck: Happtique, a mobile-health solutions company that also is a for-profit subsidiary of the Greater New York Hospital Association, unveiled the 19 apps that make up the inaugural class of its Health App Certification Program (HACP).

Certificate 40

Certificate New York Class Committee 40

Associations Now

JANUARY 13, 2014

A new book by New York Times leadership columnist Adam Bryant shares CEOs’ lessons for success. January is supposed to provide a slow on-ramp into a new year, but somehow my calendar didn’t get the message. Early 2014, for me, is overstuffed with new leadership and management challenges.

Leadership 40

Leadership New York Class millennials 40

Associations Now

FEBRUARY 3, 2016

Schankel, account executive at Association Headquarters (AH), urged associations to diversify their retention-rate tracking during his presentation, “Unraveling the Retention Puzzle: Simple Strategies That Get Big Results,” at last week’s New York Society of Association Executives Membership Summit.

Connecticut 40

Connecticut New Jersey New York Member Research 40

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. How to survive content by committee. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Turn Member Engagement and AMS Data into Effective Marketing. Too woo-woo for you?

Chicago 34

Chicago DC Analysis Content 34

Plexus Consulting

APRIL 18, 2015

Worth, President at Plexus Consulting Group, LLC Too many US organizations see foreign markets as good “resell” markets—places where they can make an easy profit by reselling US products they’ve already developed. shows were being relegated to early morning time slots in Asian and European markets.

New York City 40

New York City America United States New York 40

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APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( New York Times ). Sip and Share: Fears & Forecasts for Content Marketing. David Schneider ). 1 CAE credit.

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. Event communications. Dan Crowd ). Baby goat web cam!

North Carolina 74

North Carolina Content Montana Social Media 74

SCD Group

NOVEMBER 27, 2012

Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned. Brinker; however, remained as chairman of Komen’s executive committee. Founder Nancy Brinker resigned as Komen’s CEO.

New York City 40

New York City Indiana Ohio New York 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. “By that I mean not all opinions have to be vetted by a committee or two. Carol Khoury, NYSSA.

New York City 60

New York City New York California Video 60

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. It’s so flavorful.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Plotke said it’s all about mobile and engaging the next generation member.

Social Media 60

Social Media Sample New York City Revenue 60

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OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

North Carolina 34

North Carolina Education Project Communications 34

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen. More info/register.

Learning Management System 285

Learning Management System Education Communications Technology 285

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DECEMBER 4, 2020

Host: New York Society of Association Executives. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Innovative Event Marketing Strategies for 2021. More info/register. Presenters: Lewis Flax, Flax Associates.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

OCTOBER 16, 2020

Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro. Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. 1 CAE credit.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

AUGUST 20, 2021

Bonus idea: a competencies matrix for staff committee liaisons—brilliant! Host: New York Society of Association Executives. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Match Your Audience to the Right Social Channels: Uncover New Opportunities and Maximize Campaign ROI. Member engagement.

Revenue 195

Revenue Content Resources Strategy 195

Associations Now

AUGUST 1, 2013

Also: Even low-quality, spammy ads offer insights for marketers. The downsides of “design by committee,” and more, in today’s Social Media Roundup: Ideas Are Precious. +1 Fans of design by committee, read this: You might be ruining your chances to do anything innovative. ht @ newsycombinator ).

Social Media 40

Social Media Committee New York Innovation 40

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

Arlington 243

Arlington San Diego San Francisco DC 243

Reid All About it

APRIL 3, 2020

Priya Parker, New York Times ). – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Discover the essential elements that will take your video marketing plan from good to great. Presenter: Antoine Dupont, CEO, Katapult Marketing. Julie Haddix, Director of Enterprise Marketing, CVENT.

North Carolina 44

North Carolina Committee Montana Guidelines 44

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). New Orleans Saints. New York Giants. Stock Market #. “It’s changing from a traditional, bricks-and-mortar, membership-and-committee-based organization to an online and multimedia-based structure.”

Texas 60

Texas Video millennials Revenue 60

Associations Now

DECEMBER 18, 2015

Fashion Forward An article posted on Fashionista.com earlier this week discussed how the Council of Fashion Designers of America is rethinking the twice-yearly format of New York Fashion Week. Meanwhile, the event will be held at multiple locations, including Convene Midtown East, Pier 60, and locations around Chelsea Market.

New York City 40

New York City America New York Press Release 40