Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

JANUARY 5, 2024

Host: UST Education Speaker: Tim Hopkins, CAE, Chair, ASAE Diversity + Inclusion Committee, and practice director, McKinley Advisors Thu 1/11 at 12 p.m. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV What’s in Store for Associations in 2024? More info/register.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

MARCH 4, 2022

Associations are giving everyone a voice like never before, using open APIs to enable grassroots voting, smarter committees and stronger online community. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022.

Class 195

Class Certificate Content Committee 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

Nimble AMS

DECEMBER 27, 2022

By looking at the outcomes of previous work, those on the board of directors or committees can propose actions that continue a positive trend or shift a negative trend. What types of members participate in continuing education? You can gather data from forms, cloud storage, association management software, or marketing programs.

Association Management 135

Association Management Software Analysis How To 135

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Hear about proven techniques that aim to drill down quickly and efficiently into what you really need to know from your members, attendees, and prospects. Career changers.

Revenue 195

Revenue Technology Education Video 195

Higher Logic

NOVEMBER 12, 2019

Your Association Management Software (AMS) houses data that can be leveraged to provide a better, more personalized member experience. To address their stalled membership, they created an automated marketing campaign leveraging data in their AMS and feedback information. Group Management.

Tools 205

Tools Recruiting Recruitment Strategy 205

Higher Logic

MAY 29, 2020

Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs. Community is now a vital piece of MTI’s gold-standard member benefits. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Chicago 195

MemberClicks

SEPTEMBER 30, 2022

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Delivery methods.

Committee 52

Committee Tampa Social Media Software 52

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. “Guessing about member preferences is not an option. Focus on the Future Today the emphasis is shifting. It’s about showing rather than telling.

Marketing 17

Marketing LMS System Team 17

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. (Pia Callesen, Psyche ).

Learning Management System 195

Learning Management System Education Technology Review 195

Higher Logic

MAY 1, 2018

To keep members excited about attending, your events need to be better every year than they were the last. But the member experience is more than just speakers and merchandise. Messaging: Online communities connect members with new colleagues and friends they wouldn’t have met otherwise.

Strategy 120

Strategy Tips Discount Software 120

MemberClicks

APRIL 28, 2022

According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. So, how do association marketers speak to young members and get them to lean in? Offer a job board. Ask for their feedback.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. 1 CAE credit. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. In fast-paced digital markets, strategies that include both opportunities and challenges are essential to growth. Strategy sessions, workshops, or committee meetings are better choices. The pandemic was a lesson in the democracy of danger.

Strategy 88

Strategy Innovation Process Products 88

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. How to Fuel Exceptional New Member Experiences. CAE credit.

DC 170

DC Washington Tools Certificate 170

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? How to Effectively Facilitate Board and Committee Meetings Learn best practices and practical tips to manage and facilitate board meetings. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

GrowthZone

JUNE 17, 2019

Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office. Here are 5 things you can do to make your event more profitable, better attended, and a positive member experience: Get the Right People on the Committee.

Tips 60

Tips Course Social Media Video 60

MemberClicks

NOVEMBER 30, 2021

If you’re like many organizations, you’re consistently looking for ways to enhance your member experience. While some associations rely on hosting networking events or sending free branded swag, you can engage them simply by shining a spotlight on select members. Helps your members get to know each other.

Newsletter 52

Newsletter Committee Member Experience Social Media 52

MemberClicks

NOVEMBER 30, 2021

If you’re like many organizations, you’re consistently looking for ways to enhance your member experience. While some associations rely on hosting networking events or sending free branded swag, you can engage them simply by shining a spotlight on select members. Helps your members get to know each other.

Newsletter 52

Newsletter Committee Member Experience Social Media 52

Association Subculture

JUNE 13, 2013

I can''t tell you how many times I have seen programs developed in committees, with painstaking attention to detail and marketing, vigorous debates around pricing, long contracts drawn up establishing royalty relationships and then well timed wide launches at conferences or events with a full court communications press annnnnnnnnnd.crickets.

Association Management 100

Association Management Price Committee Revenue 100

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Presenters: Kathryn Frankson, Director of Marketing | Informa. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

MARCH 26, 2021

Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. Creating successful virtual experiences begins with a long-term strategy. To enhance your member experience, improve your overall operations, and anticipate future needs, you need insight into your association.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

MARCH 3, 2023

I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS.

Revenue 39

Revenue Tools Education Member Experience 39

Smooth The Path

JUNE 26, 2018

Membership departments tend to focus on members or they focus on the mechanics of membership. The CEO markets a particular job description with a specific set of skills then recruits a Director of Membership who becomes the member expert, and an advocate for members, and a welcoming committee for members.

Committee 83

Committee Recruiting Recruitment Team 83

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Protech

MARCH 16, 2020

T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia. It’s no coincidence that n onpr ofits prioritize the online member experience. Score your leads (prospective members) .

Software 75

Software Strategy System Learning Management System 75

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JUNE 24, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Podcasting is catching on (again), and more marketers are deciding it’s time to see if it’s a fit. Host: ASAE Young Professionals Committee.

LMS 150

LMS Washington Cost Innovation 150

Reid All About it

OCTOBER 13, 2017

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. Exciting times!

DC 150

DC Washington Content Tools 150

Smooth The Path

NOVEMBER 29, 2016

Because conferences are important we want to deliver the best possible experience for all attendees, first-time to long-time. This year I participated in the conference committee and got to see conference planning in action (by the way, the conference is December 14th and 15th in Atlantic City and I think you should go ).

Conference 60

Conference Innovation Committee Team 60

GrowthZone

NOVEMBER 8, 2022

The integration with our front-end website is seamless and provides immediate updating for a wide variety of critical functions including the member directory, calendar of events, discounts, and committee/board pages. Having a seamless package keeps our members updated and our Chamber looking professional with fresh content.

Process 78

Process Directory Software Revenue 78

MemberClicks

JUNE 8, 2023

Member profiles allow organizations to gather basic information on members all in one place. This information can be anything from personal or contact information to information about the association events they attended, committees they sat on and educational programs they participated in.

Certificate 52

Certificate Directory Social Media Software 52