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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Member app. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Engaging Conference 4.0 Sponsor perspectives.

Maryland 272
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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Distraction is an occupational hazard for all of us. Gen Z education.

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

Another is persuading members to make time for association engagement. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Seems like a good place to start. More info/register.

Revenue 256
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Association Brain Food Weekly: 5.15.20

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The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Virtual conference success story.

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WBT Systems’ TopClass maintains position as #1 LMS for Associations

WBT Systems

TopClass focuses on simplifying the delivery of learning for administrators, while providing rewarding and diverse professional learning experiences that increase member engagement. The best LMS salespeople listen more than they sell, are energized by solving business problems, and are super-responsive communicators. ”

LMS 150
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Association Brain Food Weekly: 5.29.20

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During a virtual conference, attendee attention is more focused on the educational content. Virtual conference success story. In just five days, WalkMe turned their 500-person user conference into a virtual live talk show. Virtual conference of the week. Hear about some major considerations for online engagement.

San Diego 259
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Association Brain Food Weekly: 4.24.20

Reid All About it

Selinger raises several good points to keep in mind as you plan virtual conferences and other online programs. WBT Systems also shares ideas specifically for preparing and engaging attendees and learners for virtual education via Zoom. Hear about some major considerations for online engagement. Makes sense. More info/register.