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3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Campaign #1: Onboarding New Association Members.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Distraction is an occupational hazard for all of us. Gen Z education.

Revenue 256
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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too. .

Survey 256
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Use Webinars to Communicate. Onboard New Members. We're doing weekly events, all about fostering deeper connections between you and your members.

Revenue 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Give members a place to learn and find the right content.

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How to Send Onboarding Emails that Make Your Association’s New Members Feel Welcome Right Away

Aptify

Start by thanking new members for their membership. Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. If you need new members to do something, be sure to state clearly what you need them to do and why.

How To 148
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Association Brain Food: 7.7.23

Reid All About it

Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. More info/register.

Tools 195