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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. Maintain a consistent sending pattern.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. You pay for the ease of use that comes with Mailchimp and Campaign Monitor, for example. But the ground is still messy.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos. And what’s more , they’ve grown to expect it.

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Association Brain Food Weekly: 2.12.21

Reid All About it

Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals. Email Marketing Workshop. Host: New York Society of Association Executives. More info/register.

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Why High-Tech is High(er) on the List for Meeting Planners

Associations Now

And if you are thinking that focusing on a city’s tech scene narrows your options to a few places—San Francisco, Seattle, New York, or Boston—think again. Cities that are home to a bevy of tech companies are generally keen to invest in their communications infrastructure. billion. .

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Association Brain Food Weekly: 7.9.21

Reid All About it

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Director, Strategic Marketing & Communications, America’s Blood Centers. Office myth.

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How to Hire The Ideal Freelancer

Association Success

Note: If your office is in an expensive area like DC or New York City, it may be wise to look elsewhere for a freelancer. Once you do this, set up a phone interview and get a feel for how they communicate. Communication is the most important job quality in a professional freelancer. Another way is to set a monthly amount.

How To 76