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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Cyber actors may send emails with malicious attachments or links to fraudulent websites to trick victims into revealing sensitive information or donating to fraudulent charities or causes.

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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

Recent research from Path Interactive notes that many sites heavily optimized for search saw significant increases in organic visibility in the past two months, especially those targeted at health issues, general news, and politics. percent and 65.6 percent, respectively. But video workout site Daily Burn saw the most benefit, with a 310.2

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. You likely recognize this example of customization – your Amazon homepage. For example, it would work like this: Subscriber clicks link to learn more about your annual event in the email you sent.

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Association Brain Food Weekly: 6.2.17

Reid All About it

Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. Event Tech Tribe Unite 2017 (New York). Location: New York. 2017 Key Performance Benchmarks: Email vs. Automation. 1 CAE credit. More info/register.

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Association Brain Food Weekly: 2.12.21

Reid All About it

Learn what visual storytelling is and why it’s so important, the top 3 visual storytelling trends you need to know, and real-world examples and best practices you can use to engage your audience and achieve your goals. Email Marketing Workshop. Host: New York Society of Association Executives. More info/register.

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Why High-Tech is High(er) on the List for Meeting Planners

Associations Now

And if you are thinking that focusing on a city’s tech scene narrows your options to a few places—San Francisco, Seattle, New York, or Boston—think again. It’s a more relevant question than you might think. The tech boom might have started on the coasts, but it has increasingly spread inland.

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Association Brain Food Weekly: 7.9.21

Reid All About it

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing.