MemberClicks

APRIL 11, 2023

For example, the Better Business Bureau offers a public directory of accredited member businesses. For example: A chamber directory can help send your members’ businesses leads for business partnerships, open roles, and those needing a subject matter expert. Send reminders in your email newsletter or other organization publications.

Directory 52

Directory Examples Social Media Newsletter 52

Higher Logic

JUNE 26, 2020

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Personalized member communication. But how to do it successfully?

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Let’s look at an example. Email marketing software. Communicate digitally to disseminate information.

Organization 270

Organization LMS Software Social Media 270

Achieve

MAY 21, 2019

To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes. We’ve collected a few of our favorite tactics for event marketing via email here for you.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Reid All About it

APRIL 12, 2024

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Explore ways to enhance visibility, financial communications, accountability, improve management of financial resources, and optimize the impact of financial reporting and messaging. Staff meetings. More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Here’s just one example: Using community data to create relevant programming.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. In addition, the report revealed email relevancy is top of mind for subscribers.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. More info/register. Wed 1/10 at 12:30 p.m. –

Video 285

Video Washington Social Media DC 285

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Reiterating current benefits of membership.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. Hear tips for growing your email list. More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. You pay for the ease of use that comes with Mailchimp and Campaign Monitor, for example. But the ground is still messy.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

Email Marketing 40

Email Marketing Marketing Press Release Tools 40

Nimble AMS

OCTOBER 18, 2021

Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does. You can’t personalize member communications or employ AI and predictive analytics effectively if you have outdated data.

Member Experience 120

Member Experience System Email Marketing Examples 120

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

Freestone

FEBRUARY 21, 2024

The different types of marketing plans could consist of paid marketing, social media marketing, campaigns designated over a certain set of time, new product or service marketing, and more. The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. Time-based.

Marketing 83

Marketing LMS Social Media Course 83

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. with your logo).

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Chris Detzel, Community Program Manager at Reltio. 1 CAE credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Higher Logic

MAY 29, 2020

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit. More info/register. More info/register.

Survey 256

Survey Project Strategy Education 256

Higher Logic

NOVEMBER 27, 2018

If your marketing automation tool is currently a lone ranger, data-wise, you need to integrate with your database …like, now. Your database needs to be the hub for your marketing automation software. Email marketing is a piece of marketing automation, but marketing automation improves email marketing’s features exponentially.

Marketing 196

Marketing How To Email Marketing Tips 196

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Capitalize on Sponsorship.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

MemberClicks

AUGUST 11, 2022

Crafting marketing messaging — emails in particular — should be fun and exciting, not challenging! Take the guess work our of writing event promo email subject lines with our ideas and templates. But first, lets explore email marketing for events, best practices and some stats. How to market your event.

Email Marketing 52

Email Marketing Social Media Price Marketing 52

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

Chicago 200

Chicago Newsletter Mooc Education 200

Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

How To 148

How To Newsletter Examples Communications 148

Higher Logic

JANUARY 23, 2019

Improving member communications. What Do Automation Rules and Marketing Automation Mean? Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Communications Case Study Tools 136

Higher Logic

MARCH 29, 2018

Here are two examples of different but effective subject line copy: Version A (long): The 2018 ABC Annual Conference in April is bigger than ever! The event will feature 5 new tracks: Marketing, Sales, Graphic Design, Tech Trends, and AI. Mixpanel found the personalization proxy in subject lines (Example: “Hi [Name]!”)

Email Marketing 209

Email Marketing Content Marketing Examples 209

Nimble AMS

SEPTEMBER 20, 2021

But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements. Sound familiar? I can’t think of a time that the importance of digital transformation was more apparent than in 2020.

How To 107

How To Email Marketing Software System 107

Higher Logic

DECEMBER 5, 2017

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. More info/register. .

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

NOVEMBER 21, 2023

Many associations are already using AI in email marketing, generating content for meetings , and creating more efficient operations. For example, do you fact-check your AI-generated content ? However, as AI advances, so does the potential for bad actors to take advantage of it.

Technology 92

Technology Email Marketing Content Tools 92

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Project management software to streamline internal communication, set deadlines, track outcomes, and more. Step 7: Market, market, market! What is a Membership Drive? PST spot !

How To 130

How To Discount Social Media Software 130

Associations Now

JANUARY 13, 2020

Also: Tips to boost your email marketing efforts. See who is active in the social community and connect with them in advance. For example, if you’re not using your phone to take notes or network, put it away. Effective Email Marketing in 2020: Add a Personal Touch. Other Links of Note.

Email Marketing 86

Email Marketing Social Media Tips Video 86

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

EventMobi: Association Events

SEPTEMBER 28, 2023

With a member directory, your staff can easily manage member info or set up communication channels between members. The American Medical Association (AMA), for example, first published their AMA directory in 1906 and has been doing so every couple of years up to the present. But a printed directory is hard to access, update, and scale!

Directory 147

Directory Organization How To Kansas City 147

Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters.

Newsletter 189

Newsletter Maine Content Examples 189