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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Target communications to segmented member groups.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. Showcase Benefits of Technology. Use Webinars to Communicate. To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Want to learn more about automating your email communications ?

Revenue 296
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166
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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Community IT.

San Jose 369
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Association Brain Food Weekly: 7.16.21

Reid All About it

Suddenly, I see references to it in different places. Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. Brandt Krueger, Technical Producer, Event Technology Consulting.

Revenue 195
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Association Brain Food Weekly: 4.30.21

Reid All About it

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Quick hits.

Education 354
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6 Post-Event Survey Tips to Improve Your Virtual Events

Achieve

Fortunately, event technology and our understanding of virtual event engagement have vastly improved over the past few years. You should refer to your constituents by name and reference the specific event that they attended. Send surveys through a multitude of channels, such as email and SMS.

Survey 59