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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? High quality has its place if your association needs to present its best image for recruiting or promotional purposes.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: That is not always the case.

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Membership Hack: Referral Incentives

Associations Now

The Association of Academic Physiatrists incentivizes members who recruit members in August. For each new or reinstated member who joins, the referring member gets entered into a raffle. Summer doesn’t have to mean a slowdown for membership recruitment. How to hack it? Why does it work?

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My first bit of advice is, don’t treat recruiting these experts casually. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. Rounding up a group of members who are eager to share their wisdom might seem like a fairly simple proposition.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Suddenly, I see references to it in different places. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Learn how to define your COVID-19 safety protocol, communicate safety measures to attendees, and evaluate event venues in a post-pandemic era.

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Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. Features like improved event management and sponsorship communications as well as opportunities to sell ads on the association websites and directories, mean additional revenue for associations.

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Unlocking the Secrets of Member Retention: Your Essential Guide

MemberClicks

It’s more cost-effective for you to retain an existing member than to recruit a new one. You may want to send a welcome email, give the member a quick phone call, or post a shoutout on your organization’s social media or newsletter to welcome them.