Smooth The Path

NOVEMBER 29, 2016

Your annual conference is even more important than you think! For many new members the annual conference is the first time they get to interact with the association and the community in a meaningful way. Many members also say the conference is the biggest value compared to the association’s other offerings.

Conference 60

Conference Innovation Committee Team 60

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” We are grateful for all of your support!

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

MAY 23, 2017

I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. They read emails.

Project 89

Project Conference Strategy Member Engagement 89

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” These attendees are excited!

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

OCTOBER 4, 2016

Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Why haven’t more chosen us? Why so few? It is not about us it is about them.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60