Higher Logic

JUNE 9, 2020

These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place.

Communications 262

Communications How To New York Guidelines 262

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Event Tech Tribe Unite 2017 (New York).

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

FEBRUARY 12, 2021

Email Marketing Workshop. Learn the do’s and don’ts of association email marketing, how to develop members personas for personalization and segment your audience, tips for onboarding and renewal emails, and proven strategies to boost email engagement (increase your open and click through rates).

Revenue 370

Revenue North Carolina Industry Technology 370

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. People don’t like it when their emails aren’t personalized , because it really is helpful when the organization is sending you relevant content and suggestions. Walking the Fine Line of Email Personalization.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Reid All About it

JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

AUGUST 6, 2021

Emily Pennington, New York Times ). Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Laura Vanderkam ).

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Terry Ibele, content manager, Wild Apricot.

Tools 177

Tools Social Media Case Study Marketing 177