GrowthZone

JULY 12, 2018

Managing social media for an association can be monotonous. Coming up with a content plan for posts can be just plain hard. Inspirational Quotes for Associations is a collection of sharable, member-friendly quotes that inspire and motivate. Get your copy to increase member engagement AND keep spirits high!

Social Media 68

Social Media Newsletter Member Engagement Content 68

YourMembership

APRIL 11, 2013

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Showcase your members. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere.

Social Media 150

Social Media Newsletter Software Member Engagement 150

Reid All About it

APRIL 12, 2024

Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service. Find out how to drive synergies at scale between social media and social customer service teams, and efficiencies with purpose-built AI.

Revenue 256

Revenue Strategy Price Newsletter 256

WBT Systems

JUNE 26, 2017

Before you develop challenge content, be absolutely clear on the purpose of the challenge. The challenge goal(s) will guide your content development and your marketing copy. Are you using the challenge to increase association awareness and engagement with a particular targeted audience? Design the challenge content.

Member Engagement 160

Member Engagement LMS Discount Education 160

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Engagement scoring. Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

Content 266

Content Survey Education Strategy 266

.orgCommunity

NOVEMBER 29, 0002

Most of us are routinely posting member information, pictures, stories and video to social media. What was once thought of as a best practice should now be considered a non-starter for associations eager to keep members. Or maybe you are seeing your members participate in forums on Facebook. It used to be so easy.

Social Media 40

Social Media Content Video Revenue 40

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

FEBRUARY 9, 2024

. – Beyond Tradition: Association Transformation into Media Empires Find out how your association’s unique knowledge, vast networks, and compelling stories can be leveraged to drive impactful narratives and shape public discourse. 1 CAE credit. 1 CAE credit. More info/register. 1 CAE credit. More info/register. Wed 2/21 at 12 p.m.

Newsletter 266

Newsletter Certificate Denver Case Study 266

EventMobi: Association Events

SEPTEMBER 21, 2023

Use multiple streams of communication (email, social media, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind. Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? How can I distribute content most effectively to the right people? Define the Purpose of Your Content. What do you want your content to achieve? Drive referral members. Increase membership.

Content 150

Content Marketing Newsletter Communications 150

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. If people aren’t staying long on your blog, that could be a hint that your readers want shorter content. A lot of blogs have moved to shorter forms of content because readers are looking for quick-hit information. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Know who your target market is and the qualities of your ideal member. Text and emails are common ways to initiate member engagement.

Association Management 52

Association Management Tips Software Social Media 52

Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. You might consider scheduling an annual Professional Development Day!

How To 74

How To Course Tips Education 74

Association Analytics

SEPTEMBER 8, 2022

Start by tracking your members’ behaviors. For example, are they opening newsletters, attending meetings, volunteering? You may have a large universe of constituents who contribute to your association, for example, engaged non-members. Content contributors. Social media followers. Affiliates.

Revenue 169

Revenue Products Discount Class 169

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement.

Strategy 150

Strategy Social Media Discount Newsletter 150

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Blue Sky eLearn

FEBRUARY 18, 2021

Reach out to your members several weeks in advance to generate excitement for your virtual day of service. Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Advertise your virtual day of service in your weekly or monthly member newsletter.

Organization 232

Organization Software Newsletter Tips 232

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. Trying to build a community on social media isn’t easy. We think so.

Tips 136

Tips Social Media Revenue Content 136

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Most respondents believe they are good at creating relevant content, and more than half are conducting communication-specific surveys at least once every 12–24 months to stay on top of members’ needs. That goes for businesses, too.

Communications 223

Communications Survey Social Media Revenue 223

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. Keep this in mind when trying to reach your busy members. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 30, 2021

People are too busy to find and vet the educational content they need, so do the dirty work for them. Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. How to Use Your Member Engagement Scores. More info/register.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256

LMS Revenue Arlington Education 256

MemberClicks

FEBRUARY 23, 2023

Building one is one thing, but getting people to follow your page, and then from there, engage with the content you’re posting is another. We’ve put together a few tips for maximizing your association’s LinkedIn presence, from acquiring new followers to then engaging those followers. Not always the easiest, is it?

How To 52

How To Social Media Video Tips 52

GrowthZone

SEPTEMBER 27, 2018

Having a robust LinkedIn association page isn’t enough, engaging current followers attracting new ones is key. Just like all social media, it may take some time to grow, but with consistency and patience, the results will come. social media #MondayMotivation posts. Engage Followers: Be informative.

Social Media 92

Social Media Newsletter Member Engagement Content 92

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

MARCH 19, 2019

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. I’d say there are three factors that qualify a channel as a “quality online space”: high traffic, beautiful and functional design, and targeted content. Targeted content.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

YourMembership

JUNE 12, 2012

Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ?

Member Experience 150

Member Experience Newsletter Social Media Software 150

Association Adviser

JANUARY 18, 2019

This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Freestone

MARCH 4, 2024

Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program. To retain your learners, you should aim to foster ongoing engagement and encourage loyalty to your continuing education program.

Strategy 52

Strategy Marketing How To LMS 52

Higher Logic

APRIL 25, 2019

Mobile event apps can allow you to manage event content in real time with a user-friendly backend portal. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Monitor social media feeds + hashtags. Need examples? You’re in luck.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Associations Now

FEBRUARY 12, 2014

Advice on switching to tiered membership, and more, in today’s Social Media Roundup. As most tiered membership structures have three levels—basic, standard, and advanced—switching over could result in many members dropping to the basic package, only having access to networking events, your newsletter, and conference discounts.

Social Media 40

Social Media Price Discount Newsletter 40

MemberClicks

OCTOBER 6, 2023

Public Acknowledgment: Feature new members in your social media posts, be it a brief introduction on Instagram stories or a welcome tweet. Newsletter Nods: In your email newsletters, dedicate a section to welcome new members. Stay Social: Direct them to your organization’s social media pages.

Social Media 59

Social Media Video Newsletter Resources 59

Aaron Wolowiec

AUGUST 3, 2012

Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. During the program, a simple poll question was asked: “Does your organization currently curate content in some way following your major annual meeting?”

Content 100

Content Video Conference Social Media 100

MemberClicks

DECEMBER 19, 2023

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

Directory 52

Directory Discount Software Tools 52