Cost eBook Marketing Member Experience 
Higher Logic
MAY 29, 2020
Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Be the industry leader.
EventMobi: Association Events
SEPTEMBER 21, 2023
Why does member retention matter? It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing.
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Higher Logic
JANUARY 30, 2019
Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. AARC sought help through marketing automation. Members lapsed in the last 7-24 months. Exploratory messaging: ask members to “take another look” and “rediscover” AARC.
Association Briefings
DECEMBER 19, 2020
The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?
Nimble AMS
JUNE 10, 2021
When you’re in the market for a new association management software (AMS) system, you need all of the information you can get. These upgrades are done for your organization at no additional cost. If your association is going to deliver a modern member experience, it needs to be running the latest and greatest software.
Socious
DECEMBER 19, 2016
It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn’t fully think through before work got started. eBooks, white papers, research, and other offers. If you decide to go ahead with the updates, you need to see the project through or risk frustrating your members and staff.
Higher Logic
JUNE 6, 2019
On social platforms, your members are bound to see ads, which isn’t necessarily bad. Let’s be real: Google and Facebook own the majority of the ad market. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?
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