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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Consequently, when it’s time for members to renew, they might think that the cost of the membership outweighs the benefits or opt to try a different association. Prizes, rewards, and gamification.

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Association Brain Food: 12.1.23

Reid All About it

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Mark Schaefer explains why you need to ditch LinkedIn as your primary content platform. 1 CAE credit. More info/register. 1 CAE credit.

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Can You Better Serve Your Tradeshow Market?

Associations Now

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. So, he started throwing small industry festivals in his Los Angeles warehouse. But given a number of factors, including costs and staffing, associations can’t create new tradeshows for every audience.

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Your association website probably isn’t accessible — but should be

Association Success

As technology has evolved, it’s (become) all visual,” said Jason McKee, the chief marketing officer for Accessibility Shield, a firm that helps companies reach ADA compliance. Back then there was no social media, no email to keep up with and no FaceTime calls to take. . “As There’s a large percentage of the population in the U.S.

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Six Things Nonprofits Should Know About Facebook Ads

Beth Kanter

Sponsored Likes invite users to like causes that their friends are already connected to, using the power of social context to consistently outperform regular Facebook ads with a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan according to Inside Facebook. 25 cost per click (CPC), and $.01

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Lessons From #Tech13: We’re One, But We’re Not the Same

Associations Now

Last week’s ASAE Technology Conference & Expo pulled off a neat trick, with conference sessions split into multiple paths targeting different types of association staffers—from CIOs to CEOs to social media gurus to content marketing geniuses to developers who find themselves suddenly having to support iPhones. The AMS Divide.

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Innovation: Key to Boosting Meeting Attendance

Associations Now

The onsite conference market and the new generation that an association like ours is trying to reach are not connecting. Earlier this week, it announced it would postpone its 2013 Publishing Conference scheduled for later this month in Los Angeles. What can be done to generate buzz and increase meeting attendance?