Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. While these platforms have a higher cost, they can streamline event planning by keeping the entire project within a single application. Here’s how to make the best decision before you invest.

Software 130

Software Event Planning Tools Cost 130

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

GrowthZone

OCTOBER 30, 2017

Members of Toastmasters, for example, are trying to improve their speaking skills and may appreciate the practice. press releases, logos on your site, social media promotion, email marketing, etc.). SEE ALSO: A Critical Marketing Tool for Association Conferences. Start with members and affiliates. Search online.

Cost 114

Cost Conference Press Release Social Media 114

MemberClicks

NOVEMBER 9, 2023

For example: If one of your SMART goals were to improve skill development for your members in Area A, ask questions like: How would you rank your skill level in Area A before the workshop? These workshop feedback questions are just a starting point for you to customize or use as inspiration to create your own.

Survey 52

Survey Examples Software Analysis 52

NXUnite

MARCH 19, 2024

The three types of functional expenses are: Program costs, which are directly related to furthering your mission, meaning they’re different for every organization. For example, an animal shelter would include spending on pet food, toys, and medical supplies under their program costs.

Tips 130

Tips Handbook Revenue Guidelines 130

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. These resources provide nonprofit professionals, such as yourself, with a lower-cost way to develop their skills and grow professionally.

Resources 130

Resources Education Cost Conference 130

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a success membership marketing program. Here is a real life story on how NOT to calculate the cost to serve a member.

Cost 49

Cost Revenue Analysis Recruiting 49

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Decline of trust.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. For example, let’s say I’m writing a blog post about good email subject lines. Continuing our subject line example, let’s say the big idea was “Catching people’s attention.” See the photo we chose for this blog header? Case in point.]. The color red.

Content 153

Content Marketing Social Media Tips 153

Association Analytics

FEBRUARY 14, 2022

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Evaluate Your Opportunity Costs. What limits you?

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report. When understood, lifetime value makes a powerful case for investing more aggressively in membership marketing efforts.

Marketing 75

Marketing Revenue Analysis Cost 75

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Membership Marketing

NOVEMBER 14, 2018

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

Marketing 81

Marketing Analysis Course Cost 81

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

NXUnite

MARCH 25, 2024

For example, your subcategories might look something like this: 1100: Property 2100: Employee salaries 3100: Restricted net assets 4100: Event ticket revenue 5100: Fundraising expenses Depending on the complexity of your budget, you may need to get more specific with each category. Add notes as necessary.

Revenue 130

Revenue Directory Examples System 130

NXUnite

NOVEMBER 26, 2023

Whether you’re seeking sponsorship , volunteer support, or joint marketing opportunities, establishing partnerships with businesses in your community is a powerful way to enhance your nonprofit’s impact. For example, a dog daycare business would be an obvious match for an animal shelter since they have similar clients and services.

Tips 130

Tips Social Media Directory Resources 130

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

NXUnite

JANUARY 9, 2024

Choosing exciting fundraising ideas , engaging students, and creating targeted marketing campaigns can help you reach the right audience, but these things can be time and labor-intensive to do on your own. For example, some donors may be most comfortable with writing a check or submitting cash to your school.

Software 130

Software Revenue Communications Examples 130

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 61

Team Marketing California Survey 61

Higher Logic

JUNE 17, 2020

The techniques that we developed back then and refined over the years were based on gut instinct, combined with marketing techniques, behavioral psychology, and trial and error. Organizations have historically seen communities as having a siloed use case like deflecting costs for customer support or product innovation.

Cost 270

Cost Report Revenue Products 270

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Use content marketing/member storytelling.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

Certificate 266

Certificate Denver South Carolina Project 266

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. It connects you to your members where they want to consume content.

Content 78

Content Revenue How To Social Media 78

Higher Logic

MAY 13, 2020

If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective. With tools like online community and marketing automation , you recreate the best parts of your association online.

Tools 296

Tools Communications Email Marketing Recruiting 296

Spark Consulting

DECEMBER 4, 2020

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. Back to the example of an annual conference, unlike six months ago, there are success stories on going virtual. Don’t miss it. You need contingency plans.

Revenue 221

Revenue Committee Maine Conference 221

Achieve

MAY 7, 2024

For example, if a donor navigates to your donation page and completes the form to contribute $5, this would be considered a cash donation. However, cash donations also refer to more complex contributions, such as startup costs paid by a board member that aren’t reimbursed. FMV for securities represents their open market value.

Organization 52

Organization How To Revenue Tennessee 52

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Lunch costs are on your own. Lunch costs are on your own.

Chicago 200

Chicago Newsletter Mooc Education 200

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”.

Marketing 100

Marketing Price Boston Social Media 100

NXUnite

OCTOBER 6, 2023

For example, if your nonprofit helps build homes for underprivileged families, you could hold a putting contest using building tools like sledgehammers or levels. Make a list of event costs. The post 4 Fundamental Tips for Hosting a Sports-Themed Fundraiser appeared first on NXUnite by Nexus Marketing.

Tips 130

Tips Revenue Cost Software 130

Reid All About it

AUGUST 18, 2023

Bethany Mande, The Spectator ) How to write AI art prompts for Midjourney and DALL-E , with examples and templates. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Hannah Macready, Hootsuite ) Iran scholars in the U.S. More info/register.

Certificate 195

Certificate Education Revenue Marketing 195