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Association Brain Food: 10.25.24

Reid All About it

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 212
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Association Brain Food: 8.16.24

Reid All About it

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. More info/register (ASAE members only). Host: ASAE Marketing Professionals Community.

America 259
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Association Brain Food: 8.9.24

Reid All About it

Mark Athitakis at Associations Now suggests associations conduct benchmarking studies to help members (and others) better understand your industry’s workforce development needs. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. More info/register (ASAE members only).

Cleveland 265
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How to Make Analytics a Priority – Finally!

Association Analytics

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169
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3 questions to ask during demos at Chicago AMS Fest

Nimble AMS

When you’re in the market for new association management software (AMS), it’s vital to do your research. AI can offer crucial member insights into your data and help you meet your strategic goals. Boost member engagement with an online community , ensuring members can connect with each other and your organization virtually.

Chicago 125
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Association Brain Food: 5.5.23

Reid All About it

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come.

Chicago 206
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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341