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5 Gen Z Values Associations Need to Know

Membersuite

Focus on microlearning—short videos and course modules that are easy to fit into a busy day. They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. Gen Z is twice as likely as Millennials to make a purchase based on a recommendation from an influencer.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. MTI chose online community as a tool for digital transformation.

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Re-Energize Online Learning for Members

WBT Systems

If you are thinking of new ways to structure content, you might want to consider what is the right eLearning content management tool for your organization ? Of course, curation is only one of the three Cs of social learning. The Who, What, When, Where, Why, and How of Curation.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Dating app Happn uses geolocation tools to recreate chance encounters , reports Fiona Zublin at Ozy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Association membership app. Where are the pitfalls?

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. It’s human nature—the ego at work. Email marketing.

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Association Brain Food Weekly: 2.8.16

Reid All About it

Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Register here. (1 1 CAE credit). Wed 2/10 at 3:00 p.m.

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A Startup Strategy for Building a Millennial Membership

Associations Now

Conventional wisdom also says young people are difficult to recruit and retain as members. Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” The big question, of course, is will they join? So, why not?