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Association Brain Food: 3.8.24

Reid All About it

What tools have worked/haven’t worked in capturing that information? 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. More info/register. Host: ASAE Tue 3/12 at 11 a.m.

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When Millennials Take Over by Jamie Notter and Maddie Grant

Eric Lanke

Well, they are the things that Millennials look for in the workplace. Indeed, as the provocative book title suggests, they are not just the things Millennials look for, they are the way Millennials will shape and run things when they are in charge. And what are those guiding principles?

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Growing Engagement through Multi-Generational Reach

YourMembership

Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Over the past few years the millennial audience has been a focal point for associations, but why? Use flexible and fast tools. Our response, “you may be asking the wrong question.”

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5 Gen Z Values Associations Need to Know

Membersuite

Focus on microlearning—short videos and course modules that are easy to fit into a busy day. They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. Gen Z is twice as likely as Millennials to make a purchase based on a recommendation from an influencer.

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Re-Energize Online Learning for Members

WBT Systems

If you are thinking of new ways to structure content, you might want to consider what is the right eLearning content management tool for your organization ? Of course, curation is only one of the three Cs of social learning. The Who, What, When, Where, Why, and How of Curation.

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Association Brain Food Weekly: 5.21.21

Reid All About it

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369
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Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. MTI chose online community as a tool for digital transformation. Promote your publications and subscriptions.