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Association Brain Food: 3.8.24

Reid All About it

What tools have worked/haven’t worked in capturing that information? 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. More info/register. Host: ASAE Tue 3/12 at 11 a.m.

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Growing Engagement through Multi-Generational Reach

YourMembership

Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Over the past few years the millennial audience has been a focal point for associations, but why? Use flexible and fast tools. Modernize Learning and Certification Programs.

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Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Selling conference recordings and courses can seem pretty obvious and straightforward, but what else? Offer online practice tests for certificate/certification examinations. Offer add-on pre- and post-conference workshops and courses. Anything you think we are missing? Comment below! Heck, you may listen to them daily!

Revenue 168
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Re-Energize Online Learning for Members

WBT Systems

If you are thinking of new ways to structure content, you might want to consider what is the right eLearning content management tool for your organization ? Of course, curation is only one of the three Cs of social learning. The Who, What, When, Where, Why, and How of Curation.

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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students.

Survey 150
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Association Brain Food Weekly: 8.21.20

Reid All About it

Dating app Happn uses geolocation tools to recreate chance encounters , reports Fiona Zublin at Ozy. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Association membership app. Tue 8/25 from 11:00 a.m.