ISAE

NOVEMBER 28, 2023

Tailor Alumni Communications with Enhanced Data: 5 Tips Your alumni aren’t the same now as they were when they were students on campus. The best way to learn about who your alumni are now is through data. Data can provide insight into their latest interests, wealth indicators, and communication preferences. Philanthropic data.

Communications 52

Communications Tips Tampa Social Media 52

NXUnite

MARCH 18, 2024

Research your supporters and append any existing data to gain a comprehensive view of their involvement with your organization. If not, you’ll have the data to see where you’re falling short, and you can quickly pivot to keep those donors engaged. Some key questions to ask include: Where do they live?

Tips 130

Tips Newsletter Communications Examples 130

MemberClicks

SEPTEMBER 30, 2022

If you’re reading this, you’re likely interested in tracking more data points about your members in your association’s membership database. But a random influx of data isn’t necessarily better for your association, and tracking the wrong data points can overwhelm your organization and lead you down a detrimental path.

Committee 52

Committee Tampa Social Media Software 52

YourMembership

SEPTEMBER 7, 2016

Ask yourself: Who is most active at my events or meetings (hint: who uses your event data the most)? These individuals are automatically appended as connections to your members. For those of you that may not have active online communities or otherwise have not yet found ambassadors within your organization, keep it simple.

Tools 150

Tools Content Committee Industry 150

Membership Marketing

MAY 19, 2015

Perhaps one of the most talked about topics in membership marketing today is data. Topics range from cleaning data to appending third party information to member and customers records. The reason for this increased focus is that good data empowers more efficient marketing and leads to better targeting and results.

Marketing 40

Marketing Software Tools System 40

Membership Marketing

MAY 19, 2017

One of the most rapidly adopted tools in association marketing today is data analytics. Data analytics can help to define which behaviors or interactions a member takes are most likely to result in them continuing with the association. Identifying who these customers are is a great use of data analytics.

Strategy 40

Strategy Marketing Analysis Recruiting 40

Vanguard Tech

JUNE 27, 2013

Then gather data from external sources through white papers and published research. This is a very inexpensive way to gather more data that you can append back to your database. Now you have this data you need to organize it in a way that is understandable and can be referenced when developing your campaign and content strategy.

Marketing 70

Marketing Newsletter Social Media Content 70