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Association Brain Food Weekly: 1.11.19

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The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.

DC 275
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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs.

Revenue 205
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Association Brain Food Weekly: 1.18.19

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In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293
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Association Brain Food Weekly: 2.21.20

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Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . DC Idea Swap). Learn what your association must do right now to become compliant.

DC 221
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Association Brain Food Weekly: 10.5.18

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A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. Jay Baer at Convince & Convert shares 17 interesting WOM statistics from a new research report, Chatter Matters. Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC.

DC 170
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Association Brain Food Weekly: 1.10.20

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Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Learn how to make the most of your association’s greatest resources—your staff members. Location: Washington DC. Elise Dopson, Databox ).

LMS 243
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Association Brain Food Weekly: 10.23.20

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Aaron Wolowiec (Event Garde) and Chris Gloede (Ricochet Advice) recently published a helpful report, The Complete Guide to Virtual Event Creation. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Virtual event production.

Revenue 300