Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Dues Discount. (4).

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Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Association Products and Services.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. In a pull system the consumer requests the product and pulls it through the delivery channel. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. in Alexandria, Virginia. Publications.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. West Virginia. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). South Dakota.

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Membership Marketing

JULY 17, 2012

The concept was built around a systems thinking approach to membership. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. in Alexandria, Virginia. Tuesday, July 17, 2012. The Membership Lifecycle Turns Five.

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Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Dues Discount. (4).

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Marketing Report Price Survey 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). • Monthly and annual conversion (renewal) of first year members. My Background. teamwork.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Labels: Acquisition Campaigns , Renewal , Renewal Systems. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

JULY 22, 2011

What I have found works best is to help an organization step back and see the big picture and then develop a systemic solution to fixing the problem. In the book he applies the concept of systems thinking to help organizations respond effectively to the challenges that they face. ” 1.

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Membership Marketing

SEPTEMBER 21, 2010

.  ASAE Membership -- Recruitment and Retention. Labels: Membership Engagement , Membership Retention , Renewal , Renewal Systems , retain members. A new member discount is a great idea to test. in Alexandria, Virginia.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). The focus is “Membership Matters” Some of the article titles include: 1. Economics.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Dues Discount. (4). Membership Recruitment. (4).

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

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Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). My Background.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell.

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Membership Marketing

APRIL 4, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

MAY 3, 2010

• Dues Discounts. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register. Tony Rossell.

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Membership Marketing

JANUARY 26, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

NOVEMBER 14, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. View my complete profile.

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Membership Marketing

DECEMBER 12, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

DECEMBER 13, 2010

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

OCTOBER 20, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

JUNE 18, 2011

At first this meant making punch-card tabulators, but IBM moved on to magnetic-tape systems, mainframes, PCs, and most recently services and consulting. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14).

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. In a fully developed volunteer structure, an accountability system with regular check-in with other volunteers could be put in place. in Alexandria, Virginia.

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Membership Marketing

JULY 26, 2011

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

MARCH 14, 2011

In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. in Alexandria, Virginia. Dues Discount. (4). Tony [link].

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Membership Marketing

FEBRUARY 24, 2012

If you normally send renewals to the bill-to address, you may find that the notice needs the push or approval of the ship-to user to get through the system. Labels: Membership Retention , Renewal , Renewal Systems , retain members. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

APRIL 12, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

MARCH 9, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

MARCH 8, 2012

in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Subscribe through Your Reader. My Background. Tony Rossell. Tony serves as the senior vice president of Marketing General, Inc., Network with Me.

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Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. in Alexandria, Virginia. Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Renewal Systems. (14). Congratulations Rick! Here is the press release on the award. Subscribe through Your Reader.

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. in Alexandria, Virginia. Dues Discount. (4). Publications.

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