MemberClicks

JULY 12, 2022

In other words, a tiered dues model enables chambers to stop limiting member organizations’ choices by forcing a one-size-fits-all strategy. Application fee waived Discounted mailing list/mailing labels Complimentary conference room rental (certain dates or times could be excluded depending on tier).

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Association Adviser

OCTOBER 18, 2013

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. ”Our revenue stream comes from an even mix of dues, convention/trade show, education and other non-dues revenue, including publications, investments and discount programs (i.e. That’s not a strategy, he lamented.

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Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. Cost of Wrong Strategy. (8).

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Higher Logic

NOVEMBER 29, 2018

However, to be honest, the Burning Man organization’s Low Income Ticket Program opened the doors for my participation, accepting my application and awarding me a discounted ticket. The community continues to thrive off-the-playa (via online community groups, social media , or in person at the Church of 8 Wheels and Golden Gate Park).

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Membership Marketing

MARCH 22, 2010

By the way, if you need to redesign your renewal notice based on this post or for any other reason and want a sample of a successful membership renewal notice, please let me know and I will send one along to you. I just emailed you a sample. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4).

Marketing 40

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Membership Marketing

MARCH 31, 2011

So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. Sample Marketing Language for Automatic Membership. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies.

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Membership Marketing

OCTOBER 10, 2011

I went through them and pulled out a representative sample of 25 responses. There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. Cost of Wrong Strategy.

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Membership Marketing

MARCH 23, 2010

A number of you have requested the sample renewal form that I mentioned the other day. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6).

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Membership Marketing

APRIL 6, 2012

The challenge is that if you report data broken out be demographics, you have very small samples and can lose statistical validity. News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Marketing Media. (5).

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Membership Marketing

JANUARY 27, 2010

For a full discussion on testing lists, take a look at my post, Five Strategies for Picking the Best Marketing Lists. You can test price points by offering a special acquisition dues discount to new members. • Media – Many media are available today and need to be tested. Cost of Wrong Strategy. (8).

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