Associations Now

MARCH 12, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. So which free membership models work best?

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ISAE

SEPTEMBER 14, 2023

Digital marketing, which is defined by Getting Attention as “all the online outreach strategies organizations use to promote their causes to current and prospective supporters,” is a great way to start. Sales, bundles, or other discounts on your merchandise can motivate members to purchase from your eCommerce shop.

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Associations Now

OCTOBER 15, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. So which free membership models work best?

North Carolina 60

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Blue Sky eLearn

OCTOBER 11, 2017

A session or a seminar? Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Think about your naming conventions – is it a webcast or a webinar? A course or a workshop? Launching any new product or platform is a BIG DEAL! Make it a party!

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Associations Now

NOVEMBER 4, 2014

Today the organization launched Author U Circles , phone seminars held on Mondays that focus on four major aspects of the creative and publishing process: writing, platform development and social media, book production, and marketing and sales. Why it works for members: The seminars offer specialized coaching and peer help and support.

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Associations Now

JUNE 12, 2019

In both offerings and messaging strategies, the workplace wellness program is evolving. Employee wellness programs aren’t just about healthy office snacks and discounted gym memberships anymore. An executive with the Corporate Health and Wellness Association highlights a few trends to follow. A convergence of tools.

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MemberClicks

FEBRUARY 15, 2023

Likewise, member appreciation efforts are crucial to your overall membership retention strategy and are a key way for how to boost membership. As mentioned above, having a concrete member appreciation strategy benefits both you and your members. People like to be acknowledged and appreciated for their contributions.

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Blue Sky eLearn

OCTOBER 11, 2017

A session or a seminar? Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Think about your naming conventions – is it a webcast or a webinar? A course or a workshop? Launching any new product or platform is a BIG DEAL! Make it a party!

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Associations Now

OCTOBER 13, 2016

” The membership comes with benefits such as invitations to writing seminars, discounts on media liability insurance, and access to website hosting services. Offering help with the new membership strategy is Electric Literature, a storytelling group focused on digital platforms.

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MemberClicks

JULY 12, 2022

In other words, a tiered dues model enables chambers to stop limiting member organizations’ choices by forcing a one-size-fits-all strategy. Application fee waived Discounted mailing list/mailing labels Complimentary conference room rental (certain dates or times could be excluded depending on tier).

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Membership Marketing

DECEMBER 22, 2011

Continuing education – seminars, webinars, meetings. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. How to Recognize a Good Strategy? Cost of Wrong Strategy. (8). Dues Discount. (4).

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Association Adviser

OCTOBER 18, 2013

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. ”Our revenue stream comes from an even mix of dues, convention/trade show, education and other non-dues revenue, including publications, investments and discount programs (i.e. That’s not a strategy, he lamented.

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Off Stage

JUNE 22, 2011

(Spend a few minutes with a publication like “131 Link Building Strategies ” to better understand how external links work and why they are important. ) A natural link-building strategy for real estate associations, by the way, is to ask members and affiliates to link to your site. Encourage your staff to do the same.

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Beth Kanter

NOVEMBER 17, 2015

This idea was all about having a consultant or staff person whose job was to help staff members develop self-care strategies and actually took the time for self-care. The tagline “Invest in a Self-Care Taker Before You Need An Undertaker.” Alliance of Nonprofit Management Conference: Design Lab.

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Membership Marketing

APRIL 10, 2012

So if 23% of the members attend the annual meeting, another 22% attend a seminar, and another 13% participate in the private social media site, pretty soon you could be looking at a fairly substantial portion of the members using the products and services of an association. Cost of Wrong Strategy. (8). Dues Discount. (4).

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